Rock the Tech Stage: How the Best Speakers in Tech Present Ideas and Pitch Products
暫譯: 搶佔科技舞台:頂尖科技演講者如何呈現理念與推銷產品
Santolalla, Oscar
- 出版商: Apress
- 出版日期: 2020-12-01
- 售價: $1,270
- 貴賓價: 9.5 折 $1,207
- 語言: 英文
- 頁數: 118
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1484263111
- ISBN-13: 9781484263112
海外代購書籍(需單獨結帳)
商品描述
This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko Hypp nen (F-secure), Jane Chen (Embrace Innovations) and many more. Most of them have appeared on the stages of large conferences and events presenting their products and inventions.
Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc.There are increasingly more spaces to share knowledge and promote products. Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers?
The ten practices presented in this book are: story, demo, metaphor, data visualization, passion, props, presentation hacks, interaction, staging, and memory. All core aspects that a technical person needs to rock the stage at conferences.
What You Will Learn
- A wide range of skills which will help you make a solid and persuasive presentation or talk
- How to craft compelling stories
- How to write better (blogs and copy) about technical products and events
Who This Book is For
DevOps, developer evangelists, testers, architects, product managers, sales engineers, solution architects, CTOs, CEOs, startup founders, marketers
商品描述(中文翻譯)
這本書揭示了在科技領域中如何精通演講的十個秘密。它主要基於來自塑造歷史的科技公司企業家、高管和工程師的故事:史蒂夫·喬布斯 (Steve Jobs)、蒂姆·庫克 (Tim Cook)、伊隆·馬斯克 (Elon Musk)、吉姆·格魯布 (Jim Grubb,思科 Cisco)、米克科·海普寧 (Mikko Hyppönen,F-secure)、簡·陳 (Jane Chen,Embrace Innovations) 等等。他們中的大多數曾在大型會議和活動的舞台上展示他們的產品和發明。
如今,科技領域比以往任何時候都更加動態和創新:移動應用程式、雲服務、人工智慧、清潔技術、區塊鏈等。分享知識和推廣產品的空間越來越多。這兩個方面使得談論科技變得比以往更困難:你應該如何以一種讓觀眾不僅理解你所說的內容,還能受到啟發成為追隨者的方式來談論你的產品或公司?
本書中提出的十個實踐是:故事、演示、隱喻、數據可視化、熱情、道具、演示技巧、互動、舞台設置和記憶。這些都是技術人員在會議上搶佔舞台所需的核心要素。
你將學到什麼
- 一系列技能,幫助你進行堅實且有說服力的演示或演講
- 如何創作引人入勝的故事
- 如何更好地撰寫有關技術產品和事件的內容(部落格和文案)
本書適合誰
DevOps、開發者推廣者、測試員、架構師、產品經理、銷售工程師、解決方案架構師、CTO、CEO、創業者、行銷人員
作者簡介
Oscar Santolalla is the author of Create and Deliver a Killer Product Demo. After a decade and a half in the technology arena, he embarked on a mission to help people in technology companies present better, inspire others, and sell more. Since 2014, Oscar has been hosting the public speaking podcast Time to Shine, for which he has interviewed more than 150 communication professionals. He works as a sales engineer at Ubisecure. Born and raised in Peru, Oscar lives in Helsinki, Finland.
作者簡介(中文翻譯)
奧斯卡·桑托拉拉(Oscar Santolalla)是《創造並呈現一個引人注目的產品示範》(Create and Deliver a Killer Product Demo)的作者。在科技領域工作了十五年後,他開始了一項使命,幫助科技公司的人們更好地進行演示、激勵他人並增加銷售。自2014年以來,奧斯卡主持了公共演講播客《閃耀時刻》(Time to Shine),並訪問了超過150位溝通專業人士。他目前在Ubisecure擔任銷售工程師。奧斯卡出生並成長於秘魯,現居芬蘭赫爾辛基。