Pitch Perfect: Raising Capital for Your Startup
暫譯: 完美推銷:為你的創業公司籌集資金

Kamps, Haje Jan

  • 出版商: Apress
  • 出版日期: 2020-08-25
  • 售價: $1,740
  • 貴賓價: 9.5$1,653
  • 語言: 英文
  • 頁數: 103
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484260643
  • ISBN-13: 9781484260647
  • 海外代購書籍(需單獨結帳)

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商品描述

You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.

Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup's story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the "problem" isn't worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it's already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel.

How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup's future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.

商品描述(中文翻譯)

你有一個成功的創業點子和一支聰明的團隊來執行它。一切都應該就緒,以啟動你的公司並獲得資金。然而,還有一步可以決定整個交易的成敗:簡報。創始人在各地都在努力完善完美的簡報,以獲得風險投資的支持,而這本書正是為了幫助你而來。

Haje Jan Kamps 的《Pitch Perfect》專業地教你如何講述你的創業故事。要籌集風險資本,至關重要的是你的基礎是一個易於理解、引人入勝且簡潔的故事。Kamps 利用他寶貴的實踐經驗,指導你完成簡報的各個方面,從幻燈片的具體內容到故事講述的細節,再到為你的業務確定基本的理念。在創建和制定簡報及其故事的過程中,創始人經常會發現他們的商業想法中存在深層的缺陷。也許市場根本不存在。可能是「問題」不值得解決。也許這個想法太簡單,以至於太容易被模仿。也許這個想法已經被實現,或者團隊根本無法勝任。《Pitch Perfect》涵蓋了所有這些基礎,讓你能夠脫穎而出。

你如何說服機構投資者拿出資金來支持你的公司?你獲得的簡報時間雖然短暫,但卻掌握著你創業的未來。學習如何以一種能讓人們專注於你的信息的方式來塑造你的創業故事,透過《Pitch Perfect》。你的夢想只差一場簡報。

作者簡介

Haje Jan Kamps is an experienced author, entrepreneur, speaker, and business advisor. He has written 10+ books about photography, published by Wiley, Focal Press, Pixiq, Ilex, and others. His books have been translated into a dozen languages.
Frequently on the speaking circuit, Haje has been on stage in the UK, Norway, Denmark, Russia, Israel, Iceland, and the US, talking about various aspects of entrepreneurship. Alongside his own books, he has also ghost-written a number of books, including Accelerated Startup: Everything You Need to Know to Make Your Startup Dreams Come True From Idea to Product to Company and a handful of photography titles.
Haje has founded four companies, including a hardware company in the photography space (Triggertrap), a software-as-a-service marketing company (ScreenCloud), a chatbot company that helped people have their very first conversation about death (LifeFolder), and the very first photography news site in Norway.
Over the past decade, he has mentored more than a hundred startups, and he has seen thousands of pitches - the good, the bad, and the ugly. These days, Haje is working as a full-time founder coach, helping startup founders build companies that stand the test of time. And - yes - create perfect pitches.

作者簡介(中文翻譯)

Haje Jan Kamps 是一位經驗豐富的作者、企業家、演講者和商業顧問。他已撰寫超過 10 本有關攝影的書籍,出版商包括 Wiley、Focal Press、Pixiq、Ilex 等。他的書籍已被翻譯成十幾種語言。
Haje 經常參加演講活動,他曾在英國、挪威、丹麥、俄羅斯、以色列、冰島和美國的舞台上發表演講,討論創業的各個方面。除了自己的書籍外,他還為多本書籍擔任過代筆,包括 Accelerated Startup: Everything You Need to Know to Make Your Startup Dreams Come True From Idea to Product to Company 和幾本攝影相關的書籍。
Haje 創立了四家公司,包括一家專注於攝影領域的硬體公司(Triggertrap)、一家軟體即服務的行銷公司(ScreenCloud)、一家幫助人們進行第一次有關死亡對話的聊天機器人公司(LifeFolder),以及挪威第一個攝影新聞網站。
在過去的十年中,他指導了超過一百家初創公司,並見過成千上萬的提案——好的、壞的和醜的。如今,Haje 擔任全職創業導師,幫助初創公司的創始人建立經得起時間考驗的公司。而且——是的——創造完美的提案。