AI and UX: Why Artificial Intelligence Needs User Experience (Paperback)
Lew, Gavin, Schumacher Jr, Robert M.
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商品描述
Shine a light on how user experience (UX) will play a significant role in adoption of AI technologies across industries. This book explores how AI must be developed within a UX framework.
The authors start by asking the question "how do we make AI smarter?" You will then quickly realize that the tried and true techniques of AI have been all about getting smarter. While we are making massive inroads, these may not be making AI more successful. It is not just about getting a product to market; it is--as always--about getting the product into people's hands in a form that will be used. That demands examining the product from the perspective of the user--a stage of product development we have come to accept as fundamental. But the new world of AI will necessitate a new "UX lens" for us to see through. We should be asking the questions that will get us to that new lens.
This book is based on interviews on technologists in the field of AI and UX. It is comprised of three core areas: 1) The history of AI, 2) Product examples and failures, and 3) A UX framework to make AI successful.
What You'll Learn
- Understand how the usage and success of AI depends on a great user experience
- Discover how technology can advance beyond "it works" to "it works well," which subsequently increases its adoption
- Determine what ways can we let the users enhance the data to make AI better attuned to their needs
- Realize how you can make humans smarter in their interactions with AI
Who This Book Is For
Those interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products
商品描述(中文翻譯)
揭示使用者體驗（UX）在各行業中採用人工智慧（AI）技術中扮演重要角色的光芒。本書探討了AI必須在UX框架內發展的方式。
作者首先提出了一個問題：“我們如何使AI更智能？”您很快就會意識到，AI的傳統技術一直都在追求更智能。儘管我們正在取得巨大進展，但這些進展可能並未使AI更成功。這不僅僅是將產品推向市場，而是始終如一地將產品交到人們手中，以一種能夠被使用的形式。這要求從用戶的角度檢視產品，這是我們已經接受為基本的產品開發階段。但是，AI的新世界將需要我們通過一個新的“UX鏡頭”來看待。我們應該提出能夠讓我們達到這個新鏡頭的問題。
本書基於對AI和UX領域的技術人員的訪談。它由三個核心領域組成：1）AI的歷史，2）產品示例和失敗，以及3）一個使AI成功的UX框架。
你將學到什麼：
- 了解AI的使用和成功如何取決於出色的用戶體驗
- 發現技術如何從“它能工作”進步到“它能很好地工作”，從而增加其應用
- 確定我們可以以何種方式讓用戶增強數據，使AI更好地適應他們的需求
- 意識到如何使人們在與AI的互動中更聰明
本書適合對AI和未來影響感興趣的人，這些人可以是未來學家、科技愛好者，或者是從事AI產品設計和產品管理的產品設計師和產品經理。
作者簡介
Gavin Lew has 25 years of experience in the corporate and academic environment. He founded User Centric and grew the company to be the largest private UX consultancy in the United States. After selling the company, he continued to lead a North American UX team to become one of the most profitable business units of the parent organization. He is a frequent presenter at national and international conferences and the inventor of several patents. He is an adjunct professor at DePaul and Northwestern Universities. Gavin has a Masters in Experimental Psychology from Loyola University, and is currently the Managing Partner of Bold Insight, part of ReSight Global, a globally funded UX consulting practice across North America, Europe and Asia.
Robert M. Schumacher, Jr. has more than 30 years of experience in academic, agency and corporate worlds. He co-owned User Centric with Gavin from its early stages until it was sold to GfK in 2012. While at User Centric, Bob helped found the User Experience Alliance, a global alliance of UX agencies. As well he founded User Experience Ltd, a UX agency in Beijing. He is Co-founder, co-owner, and Managing Partner of Bold Insight, part of ReSight Global, a global UX company. He has several patents and dozens of technical publications, including user interface standards for health records for the US government. He also is an Adjunct Professor at Northwestern University. Bob has a Ph.D. in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign.
作者簡介(中文翻譯)
Gavin Lew在企業和學術環境中擁有25年的經驗。他創立了User Centric並使該公司成為美國最大的私人UX顧問公司。在出售該公司後，他繼續領導一個北美UX團隊，使其成為母公司中最具利潤的業務單位之一。他經常在國內外會議上發表演講，並擁有多項專利。他是DePaul和Northwestern大學的兼職教授。Gavin擁有Loyola大學的實驗心理學碩士學位，目前是Bold Insight的經營合夥人，該公司是ReSight Global的一部分，該公司是一家在北美、歐洲和亞洲進行全球資金支持的UX咨詢實踐。
Robert M. Schumacher, Jr.在學術、代理和企業界擁有超過30年的經驗。他與Gavin共同擁有User Centric，從早期直到2012年該公司被GfK收購。在User Centric期間，Bob幫助創立了User Experience Alliance，這是一個全球UX代理機構聯盟。此外，他還在北京創立了User Experience Ltd，一家UX代理機構。他是Bold Insight的聯合創始人、共同擁有人和經營合夥人，該公司是ReSight Global的一部分，是一家全球UX公司。他擁有多項專利和數十篇技術出版物，包括美國政府的健康記錄用戶界面標準。他還是Northwestern大學的兼職教授。Bob在伊利諾伊大學香檳分校獲得認知和實驗心理學博士學位。
