AI and UX: Why Artificial Intelligence Needs User Experience (Paperback)
暫譯: AI 與 UX：為什麼人工智慧需要使用者體驗 (平裝本)
Lew, Gavin, Schumacher Jr, Robert M.
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商品描述
Shine a light on how user experience (UX) will play a significant role in adoption of AI technologies across industries. This book explores how AI must be developed within a UX framework.
The authors start by asking the question "how do we make AI smarter?" You will then quickly realize that the tried and true techniques of AI have been all about getting smarter. While we are making massive inroads, these may not be making AI more successful. It is not just about getting a product to market; it is--as always--about getting the product into people's hands in a form that will be used. That demands examining the product from the perspective of the user--a stage of product development we have come to accept as fundamental. But the new world of AI will necessitate a new "UX lens" for us to see through. We should be asking the questions that will get us to that new lens.
This book is based on interviews on technologists in the field of AI and UX. It is comprised of three core areas: 1) The history of AI, 2) Product examples and failures, and 3) A UX framework to make AI successful.
What You'll Learn
- Understand how the usage and success of AI depends on a great user experience
- Discover how technology can advance beyond "it works" to "it works well," which subsequently increases its adoption
- Determine what ways can we let the users enhance the data to make AI better attuned to their needs
- Realize how you can make humans smarter in their interactions with AI
Who This Book Is For
Those interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products
商品描述(中文翻譯)
照亮用戶體驗（UX）在各行業採用人工智慧（AI）技術中的重要角色。本書探討了如何在UX框架內開發AI。
作者首先提出問題「我們如何讓AI變得更聰明？」接著你會迅速意識到，AI的傳統技術一直在於變得更聰明。儘管我們在這方面取得了巨大的進展，但這些進展可能並未使AI更成功。這不僅僅是將產品推向市場；一如既往，這是關於將產品以可用的形式交到人們手中。這要求我們從用戶的角度來檢視產品——這是我們已經接受為基本的產品開發階段。但AI的新世界將需要我們透過新的「UX視角」來觀察。我們應該提出能讓我們獲得這個新視角的問題。
本書基於對AI和UX領域技術專家的訪談，包含三個核心領域：1）AI的歷史，2）產品範例與失敗，3）使AI成功的UX框架。
你將學到的內容：
- 理解AI的使用和成功如何依賴於良好的用戶體驗
- 發現技術如何超越「它能運作」到「它運作得很好」，從而增加其採用率
- 確定我們可以如何讓用戶增強數據，以使AI更符合他們的需求
- 認識到如何使人類在與AI互動中變得更聰明
本書適合對AI及其未來影響感興趣的人；這些人可以是未來學家、技術愛好者，或是從事AI產品的產品設計師和產品經理。
作者簡介
Gavin Lew has 25 years of experience in the corporate and academic environment. He founded User Centric and grew the company to be the largest private UX consultancy in the United States. After selling the company, he continued to lead a North American UX team to become one of the most profitable business units of the parent organization. He is a frequent presenter at national and international conferences and the inventor of several patents. He is an adjunct professor at DePaul and Northwestern Universities. Gavin has a Masters in Experimental Psychology from Loyola University, and is currently the Managing Partner of Bold Insight, part of ReSight Global, a globally funded UX consulting practice across North America, Europe and Asia.
Robert M. Schumacher, Jr. has more than 30 years of experience in academic, agency and corporate worlds. He co-owned User Centric with Gavin from its early stages until it was sold to GfK in 2012. While at User Centric, Bob helped found the User Experience Alliance, a global alliance of UX agencies. As well he founded User Experience Ltd, a UX agency in Beijing. He is Co-founder, co-owner, and Managing Partner of Bold Insight, part of ReSight Global, a global UX company. He has several patents and dozens of technical publications, including user interface standards for health records for the US government. He also is an Adjunct Professor at Northwestern University. Bob has a Ph.D. in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign.
作者簡介(中文翻譯)
Gavin Lew 擁有 25 年的企業和學術環境經驗。他創立了 User Centric，並將公司發展成為美國最大的私人用戶體驗（UX）顧問公司。在出售公司後，他繼續領導北美的 UX 團隊，使其成為母公司中最有利可圖的業務單位之一。他經常在國內外會議上發表演講，並擁有多項專利。他是德保羅大學（DePaul University）和西北大學（Northwestern University）的兼任教授。Gavin 擁有洛約拉大學（Loyola University）的實驗心理學碩士學位，目前是 Bold Insight 的管理合夥人，該公司是 ReSight Global 的一部分，提供遍及北美、歐洲和亞洲的全球資助 UX 顧問服務。
Robert M. Schumacher, Jr. 在學術界、機構和企業界擁有超過 30 年的經驗。他與 Gavin 共同擁有 User Centric，從早期階段一直到 2012 年出售給 GfK。在 User Centric 工作期間，Bob 幫助創立了用戶體驗聯盟（User Experience Alliance），這是一個全球 UX 機構的聯盟。他還在北京創立了 User Experience Ltd，一家 UX 機構。他是 Bold Insight 的共同創辦人、共同擁有者和管理合夥人，該公司是全球 UX 公司 ReSight Global 的一部分。他擁有多項專利和數十篇技術出版物，包括為美國政府制定的健康記錄用戶介面標準。他也是西北大學的兼任教授。Bob 擁有伊利諾伊大學香檳分校（University of Illinois at Urbana-Champaign）的認知與實驗心理學博士學位。
