Google Data Studio Cookbook: Tools to Make Your Data Actionable

Kemp, Grant

Google Data Studio Cookbook: Tools to Make Your Data Actionable
  • 出版商: Apress
  • 出版日期: 2020-12-13
  • 定價: $1,120
  • 售價: 9.5 折 $1,064
  • 貴賓價: 9.0 折 $1,008
  • 語言: 英文
  • 頁數: 115
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484251555
  • ISBN-13: 9781484251553
  • 相關分類: Google Analytics、Google Cloud、大數據 Big-data

    • 立即出貨 (庫存=1)

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商品描述

Create effective and impactful dashboards within your organization and build engaging content by learning to use Google's Data Studio. This book teaches you how to use Data Studio to release your locked up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike.

 

This book takes you through the basics of building your first report, showing you how to deliver your own custom visualizations to influence actions and raise revenue. You will learn to employ Data Studio to centralize the power from Google Analytics, Adwords, and a multitude of other popular data management tools to help users visualize and act on them in a seamless way. By using these tools, teams can collaboratively work on data to build their understanding and turn their data into action.

 

What You Will Learn

 

  • Combine various data sources to create great looking and actionable visualizations
  • Reuse and modify other dashboards that have been created by industry pros
  • Use advanced features like calculated fields, cleaning up data, and data blending to build powerhouse reports

 

 

 

 

Who This Book is For

Users already using or learning Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.

商品描述(中文翻譯)

在您的組織內創建有效且有影響力的儀表板，並通過學習使用Google的Data Studio來建立引人入勝的內容。本書教您如何使用Data Studio釋放被鎖定的數據，將其轉化為美觀、可操作且可共享的報告，供專家和新手使用。

本書將帶您了解構建第一份報告的基礎知識，並向您展示如何提供自己的自定義可視化效果，以影響行動並提高收入。您將學習使用Data Studio集中Google Analytics、Adwords和眾多其他熱門數據管理工具的功能，以幫助用戶以無縫的方式對其進行可視化和操作。通過使用這些工具，團隊可以共同處理數據，建立對其的理解並將數據轉化為行動。

您將學到什麼

- 結合各種數據來源，創建出外觀出色且可操作的可視化效果
- 重複使用和修改由行業專家創建的其他儀表板
- 使用高級功能，如計算字段、數據清理和數據混合，構建強大的報告

本書適合對象

- 已經使用或正在學習Google Analytics的用戶
- SEO專業人士、數字營銷人員和其他希望將其數據轉化為可操作儀表板的業務專業人士。

作者簡介

Grant Kemp is a Data Studio specialist who regularly delivers trainings and speaks at conferences and meetups to share the transformative power that Data Studio can offer. He has helped a wide variety of companies from small retailers, to multinationals to start using Data Studio. He currently works at Photobox where he builds solutions with Google Analytics, Google Tag Manager, Data Studio and a bevy of other tools to help teams generate more revenue through data.
Grant has over 18 years experience in digital, starting out as a developer and working across multiple verticals including e-commerce, publishing, startups and travel. He has deployed data solutions within a bevy of well-known companies such as Dreams, Gap, Photobox, Missguided, Arsenal Football Club, and Virgin, among others.

作者簡介(中文翻譯)

Grant Kemp是一位Data Studio專家，定期提供培訓並在會議和聚會上演講，分享Data Studio所能帶來的轉型力量。他幫助了各種各樣的公司，從小型零售商到跨國企業，開始使用Data Studio。他目前在Photobox工作，利用Google Analytics、Google Tag Manager、Data Studio和其他一系列工具來建立解決方案，幫助團隊通過數據產生更多收入。

Grant在數位領域擁有超過18年的經驗，從開發人員起步，涉足多個垂直領域，包括電子商務、出版、初創企業和旅遊。他在許多知名公司部署了數據解決方案，例如Dreams、Gap、Photobox、Missguided、阿森納足球俱樂部和維珍航空等等。

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