The Age of Emoji: Creating the Lexicon of Mobile Communication
Morson, Sian
- 出版商: Apress
- 出版日期: 2023-05-14
- 售價: $1,360
- 貴賓價: 9.5 折 $1,292
- 語言: 英文
- 頁數: 280
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1484244354
- ISBN-13: 9781484244357
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相關分類:
行動通訊 Mobile-communication
海外代購書籍(需單獨結帳)
相關主題
商品描述
Emoji are not designed in one go and then held universal across platforms. You'll learn not only how Emoji are designed, but also how they came to be and how they have become a critical mode of communication across the globe. This book illuminates issues with cross-platform Emoji design and how the OS of each platform dictates the outcome. Case studies and interviews with members of the design team for Emoji from Apple and Google's Android will highlight major platform trends, concerns, and limitations respectively.
You'll also explore the cultural touchpoints and hotbutton issues that factor into the design of new emoji. With this book, you'll not only understand the principles of modern Emoji design but where they came from and possibly where they're going. Become a master of the Emoji--one of today's most popular languages
What You'll Learn
- Review where Emoji come from and what fueled their rise in popularity
- Examine Kimoji, Kevmoji, Bitmoji, and stickers
- See why Emoji design requires a unique cross-platform approach
- Assess the importance of the Unicode Consortium--a governing body that intensely examines and sometimes publicly debates key choices in Emoji design
Who This Book Is For
Graphic designers working the field of mobile will find a rich and detailed discussion of Emoji design in this book. Additionally, anyone interested in the rise of and nature of Emoji-based communication will find this book informative and engaging.
商品描述(中文翻譯)
從 Emoji 的早期開始，跟隨著移動通訊領域中的設計趨勢和機遇，一直到它們最近在 Android 和 iOS 手機的普及上受到歡迎。Emoji 設計是一個充滿歷史的領域，與智能手機的崛起相關的文化演變和創新密切相連。
Emoji 不是一次性設計，然後在各個平台上通用。你將不僅學習 Emoji 的設計方式，還將了解它們的起源以及它們如何成為全球重要的溝通方式。本書將闡明跨平台 Emoji 設計的問題，以及每個平台的操作系統如何影響結果。藉著蘋果和 Google Android 的 Emoji 設計團隊成員的案例研究和訪談，將突出顯示各個平台的主要趨勢、關注點和限制。
你還將探索文化觸點和熱點問題，這些因素影響著新 Emoji 的設計。通過本書，你不僅會理解現代 Emoji 設計的原則，還會了解它們的起源，以及可能的未來發展方向。成為 Emoji 的大師——當今最受歡迎的語言之一。
你將學到什麼：
- 回顧 Emoji 的起源以及推動它們受歡迎的原因
- 檢視 Kimoji、Kevmoji、Bitmoji 和貼圖
- 瞭解 Emoji 設計需要獨特的跨平台方法
- 評估 Unicode Consortium 的重要性——這是一個嚴格審查並有時公開辯論 Emoji 設計關鍵選擇的管理機構
本書適合對移動領域的平面設計師，他們將在本書中找到 Emoji 設計的豐富且詳細的討論。此外，任何對基於 Emoji 的溝通方式的興起和特性感興趣的人都會發現本書具有信息量且引人入勝。
作者簡介
Sian Morson is the ultimate multi-hyphenate: Entrepreneur-Author-Investor-Producer. In 2010, she founded Kollective Mobile. Kollective mobile specializes in native mobile development and works with a range of agencies, startups and organizations to realize their mobile needs. In 2014, she started working on what would be Cast Beauty, a data-driven beauty recommendation platform. Cast was the only beauty app that used a unique algorithm and specific data points from the weather to provide users with personalized beauty product recommendations. At launch, Cast Beauty won L'Oreal's prestigious Women in Digital award presented to women founders of companies with the potential to revolutionize the beauty industry. The app received global attention and write-ups in MarieClaire, Blavity, Ebony, Redbook, PopSugar and AdAge among others. She has written two books for Apress and has a passion for teaching people about design.
作者簡介(中文翻譯)
Sian Morson 是一位多重身份的終極人才：企業家、作家、投資者和製片人。在2010年，她創辦了 Kollective Mobile。Kollective Mobile 專注於原生移動應用開發，並與各種機構、初創公司和組織合作，實現他們的移動需求。在2014年，她開始致力於開發 Cast Beauty，一個基於數據的美容推薦平台。Cast 是唯一一個利用獨特算法和從天氣中提取特定數據點的美容應用，為用戶提供個性化的美容產品推薦。在推出時，Cast Beauty 獲得了 L'Oreal 頒發的享有盛譽的「數位女性」獎，該獎項頒給具有改變美容行業潛力的女性創業家。該應用引起了全球的關注，並在 MarieClaire、Blavity、Ebony、Redbook、PopSugar 和 AdAge 等媒體上有報導。她曾為 Apress 出版社撰寫了兩本書，並熱衷於教授人們有關設計的知識。
