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商品描述
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management.
To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.
A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app.
Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.
What You Will Learn
- Gain the traits of a successful PM from industry PMs, VCs, and other professionals
- See the day-to-day responsibilities of a PM and how the role differs across tech companies
- Absorb the technical knowledge necessary to interface with engineers and estimate timelines
- Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
- Create core documents and handle business interactions
Who This Book Is For
Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
商品描述(中文翻譯)
獲得成為一名有效的首次產品經理所需的所有技術、教學、工具和方法論。本書的主要目標是幫助您理解產品經理的角色，提供具體的產品經理工作範例，並建立能夠引導您走向產品管理職業的基礎技能組合。
要在科技產業中成為一名有效的產品經理，您需要對技術有基本的理解。在本書中，您將通過探索產品經理所需的技能工具組來入門，並涵蓋足夠的範疇，使您在技術討論中感到自信。產品經理不需要具備與軟體工程師相同的深度或知識，但了解足夠的內容以便持續對話，對於您在產品管理的職業生涯將是有益的。
一位完整的產品經理將對用戶體驗有360度的理解，並能夠設計出以最終用戶為考量的美觀且易於使用的產品。您將繼續您的旅程，了解基本的用戶體驗原則，甚至會經歷為模擬應用程式建立一組簡單的用戶介面框架的過程。
除了技術和設計專業知識外，產品經理還需要掌握角色的社交方面。作為工程、行銷和其他團隊之間的橋樑可能會很困難，本書將深入探討產品管理的商業和軟技能。在閱讀《產品管理要素》後，您將成為少數幾位具備技術能力的產品經理之一，能夠與管理層、利益相關者、客戶和工程團隊進行交流。
您將學到的內容：
- 從業界產品經理、風險投資家和其他專業人士那裡獲得成功產品經理的特質
- 了解產品經理的日常責任以及該角色在不同科技公司中的差異
- 吸收與工程師交流和估算時間表所需的技術知識
- 設計基本的模型、高保真線框圖和完全打磨的用戶介面
- 創建核心文件並處理商業互動
本書適合對象：
希望轉職為產品經理或首次在新組織中擔任產品經理角色的個人。他們目前擔任軟體工程師、行銷經理、用戶體驗設計師或數據分析師，並希望從以功能為中心的視角轉向對產品願景的高層次戰略視角。
