Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
暫譯: 搜尋引擎行銷與 AdWords 入門：完全初學者指南

Todd Kelsey

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
  • 出版商: Apress
  • 出版日期: 2017-06-21
  • 售價: $1,110
  • 貴賓價: 9.5 折 $1,055
  • 語言: 英文
  • 頁數: 131
  • 裝訂: Paperback
  • ISBN: 1484228472
  • ISBN-13: 9781484228470
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform―an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

商品描述(中文翻譯)

使用 Google 的 AdWords 來創建您的廣告。每一章不僅僅是介紹這個工具本身，還討論了有用的資源和需要注意的重要問題。如果您對搜尋引擎行銷和 AdWords 完全陌生，並且想學習基礎知識，這本指南將快速介紹您所需的內容。

《搜尋引擎行銷與 AdWords 簡介》並不是深入、全面的，也不試圖涵蓋每一個工具或平台——這是一項不可能的任務！但它是一個易於理解的介紹，涵蓋了搜尋引擎行銷中最重要的工具和技能。

您將學到的內容：
- 了解 AdWords 的幕後運作，包括如何創建帳戶
- 創建和啟動廣告活動及廣告，包括關鍵字工具
- 監控廣告活動，包括時間範圍、點擊次數和點擊率 (CTR)、以及報告
- 實施各種廣告活動策略，包括支援電子郵件和處理錯誤
- 使用廣告擴展和網站連結

本書適合對象：
需要了解搜尋引擎行銷工具和技術以用於商業或個人用途的人士。本書也適合作為學生參考資料。

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