Agile Product Development: How to Design Innovative Products That Create Customer Value

Tathagat Varma

  • 出版商: Apress
  • 出版日期: 2015-10-29
  • 售價: $2,450
  • 貴賓價: 9.5$2,328
  • 語言: 英文
  • 頁數: 204
  • 裝訂: Paperback
  • ISBN: 1484210689
  • ISBN-13: 9781484210680
  • 相關分類: Agile Software
  • 海外代購書籍(需單獨結帳)

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商品描述

Discover what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively.

Product development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product’s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable.

In the last fifteen years, advances in agile software development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product development. However, not enough guidance has been available to integrate them in the context of the product development life cycle.

Until now. Product developer extraordinaire Tathagat Varma in Agile Product Development integrates individual knowledge areas into a field manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it.

In today’s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn’t guarantee success anymore. Sure, those elements are all needed in the right measures, but they are not sufficient by themselves. And getting it right couldn’t be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status.

What you’ll learn

  • How to stimulate creativity and prioritization of ideas in product design
  • How to get early feedback on initial product idea iterations
  • How to design and develop products using sound engineering practices
  • How to apply principles of agility into software delivery

Who this book is for

Entrepreneurs, designers, developers, product managers, software architects.

Table of Contents

Chapter 1: Preamble

Chapter 2: Discover

Chapter 3: Deliberate

Chapter 4: Describe

Chapter 5: Design

Chapter 6: Develop

Chapter 7: Deliver

商品描述(中文翻譯)

發現開發能讓用戶驚豔的產品所需的要素,並從競爭對手那裡奪取市場份額。本書將解釋敏捷產品開發背後的原則如何幫助設計師、開發人員、架構師和產品經理創造出色的產品;以及如何超越光鮮的用戶介面來構建優秀的產品。最重要的是,本書將為您的產品開發團隊提供一個共同的框架,以便有效協作。

產品開發涉及幾個關鍵活動,包括構思、發現、設計、開發和交付,然而太多公司和創新者只專注於其中幾個,這對產品在市場上的成功造成了損害。因此,我們仍然看到新產品開發的高失敗率,無論是在組織內部還是初創公司。不幸的是,或者說幸運的是,這些失敗在很大程度上是可以避免的。

在過去的十五年中,敏捷軟體開發、精益產品開發、人本設計、設計思維、精益初創和產品交付的進步幫助改善了產品開發的各個方面。然而,尚未有足夠的指導來整合這些知識領域於產品開發生命週期的背景中。

直到現在。產品開發專家Tathagat Varma在《Agile Product Development》中將各個知識領域整合成為產品開發者的實用手冊。這本書按照一個想法的萌芽、發芽和成長的方式組織,將知識體系以務實的方式進行綜合,這種方式更符合整個產品創造過程,而不是由構成它的個別實踐所主導。

在當今這個超創新的世界,率先進入市場、交付功能豐富的產品,甚至提供最新技術已不再保證成功。當然,這些要素在適當的比例下都是必要的,但僅靠它們本身並不足夠。而正確做到這一點的重要性不言而喻:構建能提供卓越用戶體驗的產品是當今企業面臨的最大挑戰,尤其是在後蘋果時代,用戶體驗和設計已被提升到一種崇拜的地位。

您將學到的內容:
- 如何在產品設計中激發創造力和優先考慮想法
- 如何對初步產品想法的迭代獲得早期反饋
- 如何使用健全的工程實踐來設計和開發產品
- 如何將敏捷原則應用於軟體交付

本書適合的讀者:
企業家、設計師、開發人員、產品經理、軟體架構師。

目錄:
第1章:前言
第2章:發現
第3章:深思
第4章:描述
第5章:設計
第6章:開發
第7章:交付