Practical Business Analytics Using SAS: A Hands-on Guide (Paperback)
暫譯: 使用 SAS 的實用商業分析:實作指南 (平裝本)

Shailendra Kadre

  • 出版商: Apress
  • 出版日期: 2015-01-30
  • 售價: $2,990
  • 貴賓價: 9.5$2,841
  • 語言: 英文
  • 頁數: 580
  • 裝訂: Paperback
  • ISBN: 1484200446
  • ISBN-13: 9781484200445
  • 海外代購書籍(需單獨結帳)

商品描述

Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios.

The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business, and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations.

The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logistic regression, and time series analysis, among other topics. The book concludes with a chapter on analyzing big data. Illustrations from banking and other industries make the principles and methods come to life.

Readers will find just enough theory to understand the practical examples and case studies, which cover all industries. Written for a corporate IT and programming audience that wants to upgrade skills or enter the analytics field, this book includes:

  • More than 200 examples and exercises, including code and datasets for practice.
  • Relevant examples for all industries.
  • Case studies that show how to use SAS analytics to identify opportunities, solve complicated problems, and chart a course.

Practical Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight into the data at your fingertips, predict business conditions for better planning, and make excellent decisions. Whether you are in retail, finance, healthcare, manufacturing, government, or any other industry, this book will help your organization increase revenue, drive down costs, improve marketing, and satisfy customers better than ever before.

What you’ll learn

  • Which are the most important tools for performing analytics
  • How to program in SAS
  • How to explore, validate, and clean data
  • How to understand and use basic statistical methods and techniques
  • How to forecast future value using SAS
  • How to build predictive models
  • Fundamentals of big data

Who this book is for

This book is for IT Professionals who want to become business or data analysts, predictive modelers, data scientists, social media analysts, big data analysts, or BI analysts. It's also for anyone who wants to break into data analytics or professionals who want to expand their skills.

Table of Contents

Part One: Basics of SAS Programming for Analytics

Chapter 01 Introduction to Business Analytics and Data Analysis Tools

Chapter 02: SAS Introduction

Chapter 03: SAS Handling Using SAS

Chapter 04 : Important SAS Functions and Procs

Part Two: Using SAS for Business Analytics

Chapter 05 Introduction to Statistical Analysis

Chapter 06 Basic Descriptive Statistics

Chapter 07 Data Exploration, Validation, and Data Sanitization

Chapter 08 Testing of Hypothesis

Chapter 09 Correlation and Linear Regression

Chapter 10 Multiple Regression Analysis

Chapter 11: Logistic Regression

Chapter 12: Time Series Analysis and Forecasting

Chapter 13: Introducing Big Data Analytics

商品描述(中文翻譯)

《實用商業分析使用SAS:實作指南》向SAS使用者和商業人士展示如何在現實商業情境中有效分析數據。

本書首先介紹分析、分析工具和SAS程式設計。作者—兩位SAS、統計、分析和大數據專家—首先展示SAS在商業中的應用,然後介紹如何通過導入數據並學習如何操作數據來開始SAS程式設計。除了說明SAS的基本功能外,您將看到每個功能如何用來獲取改善商業績效所需的信息。每一章都提供了來自真實商業情境的實作練習。

接著,本書提供統計概述,以及探索數據、準備數據以進行分析和測試假設的指導。您將學習如何使用SAS進行分析和建模,使用基本和進階技術,如多元回歸、邏輯回歸和時間序列分析等主題。本書最後一章專注於大數據分析。來自銀行和其他行業的插圖使原則和方法生動呈現。

讀者將會發現足夠的理論來理解實際範例和案例研究,這些範例涵蓋所有行業。本書是為希望提升技能或進入分析領域的企業IT和程式設計讀者所寫,包括:

- 超過200個範例和練習,包括程式碼和數據集供實作使用。
- 針對所有行業的相關範例。
- 案例研究展示如何使用SAS分析來識別機會、解決複雜問題和制定計劃。

《實用商業分析使用SAS:實作指南》提供您所需的工具,以深入了解手邊的數據,預測商業狀況以便更好地規劃,並做出卓越的決策。無論您身處零售、金融、醫療、製造、政府或任何其他行業,本書將幫助您的組織增加收入、降低成本、改善行銷,並比以往更好地滿足客戶需求。

您將學到的內容:
- 進行分析的最重要工具是哪些
- 如何在SAS中程式設計
- 如何探索、驗證和清理數據
- 如何理解和使用基本統計方法和技術
- 如何使用SAS預測未來價值
- 如何建立預測模型
- 大數據的基本概念

本書適合對象:
本書適合希望成為商業或數據分析師、預測建模師、數據科學家、社交媒體分析師、大數據分析師或商業智慧分析師的IT專業人士。也適合任何希望進入數據分析領域或希望擴展技能的專業人士。

目錄:
第一部分:SAS程式設計的基本知識
第01章 商業分析與數據分析工具介紹
第02章 SAS介紹
第03章 使用SAS處理數據
第04章 重要的SAS函數和程序

第二部分:使用SAS進行商業分析
第05章 統計分析介紹
第06章 基本描述性統計
第07章 數據探索、驗證和數據清理
第08章 假設檢驗
第09章 相關性和線性回歸
第10章 多元回歸分析
第11章 邏輯回歸
第12章 時間序列分析與預測
第13章 大數據分析介紹