Making Projects Work: Effective Stakeholder and Communication Management (Hardcover)
暫譯: 專案成功之道:有效的利害關係人與溝通管理 (精裝版)

Lynda Bourne

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商品描述

This book provides a framework for understanding and managing factors required for achieving successful project and program outcomes. It presents guidelines to help readers develop an understanding of governance and its connection to strategy as the starting point for decisions on what work needs to be done. The book describes how to craft appropriate communication strategies to develop and maintain successful relationships with stakeholders. It highlights the strengths and weaknesses of existing project controls and outlines effective communication techniques for managing expectations  and acquiring the support required for successful delivery.

商品描述(中文翻譯)

本書提供了一個框架,以理解和管理實現成功專案和計畫成果所需的因素。它提出了指導方針,幫助讀者發展對治理(governance)及其與策略(strategy)之間關聯的理解,作為決定需要進行哪些工作的起點。本書描述了如何制定適當的溝通策略,以發展和維持與利害關係人(stakeholders)之間的成功關係。它突顯了現有專案控制的優缺點,並概述了有效的溝通技巧,以管理期望並獲得成功交付所需的支持。