60 Seconds: How to tell your company's story and the brain science to make it stick

In 60 seconds, Switch Video Founder and CEO Andrew Angus explains how to tell your company's story. In this book you will discover: how to simplify your company's story so people know what you do, how to use the dual coding theory so people relate to and remember your story, and how to better connect with your audience so more people buy your product or service.