Lean Branding (Hardcover)

Laura Busche

Lean Branding (Hardcover)

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商品描述

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

    Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

商品描述(中文翻譯)

每天都有成千上萬充滿熱情的開發者提出新的創業點子，但卻缺乏品牌知識使其蓬勃發展。如果你也是其中一員，《精實品牌》將提供幫助。

這個實用工具包能幫助你建立自己堅固、有活力的品牌，並產生轉化。你將找到超過100種自助品牌策略和啟發性案例研究，以及從標誌設計到演示日演講等25個品牌策略要素的逐步指南，使用精實創業方法論的建立-測量-學習迴圈。

- 瞭解品牌的真正含義，以及它不是什麼
- 建立一套在市場上可行的最低限度的品牌要素：品牌故事、品牌符號和品牌策略
- 通過使用有意義的指標來測量你的品牌要素，看它們是否達到了你的轉化目標
- 根據你所學到的內容，將你的品牌要素轉向新的方向，通過優化而不是放棄
- 通過遵循適用的建立-測量-學習章節，專注於品牌故事、符號或策略

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