The Art of Community: Building the New Age of Participation, 2/e (Paperback)
暫譯: 社群的藝術：建立參與的新時代，第二版 (平裝本)

Jono Bacon

The Art of Community: Building the New Age of Participation, 2/e (Paperback)

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商品描述

Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu.

Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O’Reilly, and Mike Shinoda, provide useful insights.

  • Develop specific objectives and goals for building your community
  • Build processes to help contributors perform tasks, work together, and share successes
  • Provide tools and infrastructure that enable members to work quickly
  • Create buzz around your community to get more people involved
  • Harness social media to broadcast information, collaborate, and get feedback
  • Use several techniques to track progress on community goals
  • Identify and manage conflict, such as dealing with divisive personalities

商品描述(中文翻譯)

線上社群提供了廣泛的機會來支持某個事業、行銷產品或服務，或是建立開源軟體。《社群的藝術》幫助你招募成員、激勵他們，並管理他們成為活躍的參與者。作者 Jono Bacon 分享了他在建立和管理社群方面的14年經驗和觀察，包括他目前擔任 Ubuntu 的經理職位。

了解你的社群如何成為可靠的支持網絡、寶貴的新想法來源，以及強大的行銷力量。這本擴充版顯示了如何保持社群專案的進度、利用社交媒體以及組織協作活動。與12位社群管理領袖的訪談，包括 Linus Torvalds、Tim O’Reilly 和 Mike Shinoda，提供了有用的見解。

- 制定具體的目標和計畫來建立你的社群
- 建立流程以幫助貢獻者執行任務、協作和分享成功
- 提供工具和基礎設施，使成員能夠快速工作
- 創造話題以吸引更多人參與你的社群
- 利用社交媒體廣播資訊、協作和獲取反饋
- 使用多種技術來追蹤社群目標的進展
- 識別和管理衝突，例如處理分裂性的人格

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