Google Power Search (Paperback)

Stephan Spencer

Google Power Search (Paperback)

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商品描述

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.

  • Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
  • Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
  • Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
  • Acquire advanced Google skills that result in more effective search engine optimization (SEO)

商品描述(中文翻譯)

谷歌的介面看似簡單，但背後蘊含著強大的市場和競爭研究能力，只要你知道如何善用。基本搜尋很容易，但複雜搜尋需要專業技巧。這本簡潔的書籍將帶領你探索谷歌強大的搜尋精煉功能，讓你能快速找到所需的特定資訊。學習從簡單的布林邏輯到 URL 參數和其他高級工具的技巧，並看看它們如何應用於實際的市場研究案例中。

本書內容包括：
- 將進階搜尋運算子（如 filetype:、intitle:、daterange: 等）融入你的查詢中
- 使用谷歌的篩選工具，包括「搜尋結果中搜尋」、「相似頁面」和「安全搜尋」等功能
- 透過輔助搜尋服務（如谷歌新聞、谷歌圖書、谷歌部落格搜尋和谷歌學術）探索谷歌的廣度
- 獲得進階的谷歌技巧，以提升搜尋引擎優化（SEO）的效果

這本書將幫助你成為一位更加熟練的谷歌使用者，讓你能更有效地進行市場研究和競爭分析。

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