Google AdWords: Managing Your Advertising Program (Paperback)
暫譯: Google AdWords:管理您的廣告計劃 (平裝本)

Anastasia Holdren

買這商品的人也買了...

相關主題

商品描述

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.

  • Learn the advantages of proper account structure based on tightly knit themes
  • Understand AdWords auction and the importance of keyword Quality Score
  • Determine your preferred bidding model and daily ad budget
  • Evaluate campaign performance by timeframe, keyword, and other criteria
  • Hone your keyword list whenever search queries trigger your ads
  • Add negative keywords to filter out irrelevant queries
  • Outperform competitors and organic search results with targeted ad copy
  • Determine conversion goals, and use AdWords tools to track them

商品描述(中文翻譯)

人們真的會點擊伴隨 Google 搜尋結果的少數文字廣告嗎?絕對會。Google AdWords 的增長持續上升,美國的在線廣告也在增長。本書將向您展示 Google 廣告平台的每個部分如何運作,重點關注影響廣告活動表現和成本的領域。

學習如何創建 AdWords 帳戶,然後深入了解設置您的第一個廣告活動的細節,優化關鍵字,撰寫有效的廣告,以及追蹤轉換。大多數廣告主並不理解 AdWords 的運作方式。本書將為您提供優勢。

- 學習基於緊密主題的正確帳戶結構的優勢
- 了解 AdWords 拍賣及關鍵字品質分數的重要性
- 確定您首選的出價模式和每日廣告預算
- 根據時間範圍、關鍵字和其他標準評估廣告活動表現
- 每當搜尋查詢觸發您的廣告時,精煉您的關鍵字列表
- 添加負關鍵字以過濾不相關的查詢
- 透過針對性的廣告文案超越競爭對手和自然搜尋結果
- 確定轉換目標,並使用 AdWords 工具來追蹤它們