The Art of SEO, 2/e (Paperback)
暫譯: SEO的藝術，第二版（平裝本）

Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin

The Art of SEO, 2/e (Paperback)
  • 出版商: O'Reilly
  • 出版日期: 2012-03-27
  • 定價: $1,650
  • 售價: 2.4 折 $399
  • 語言: 英文
  • 頁數: 716
  • 裝訂: Paperback
  • ISBN: 1449304214
  • ISBN-13: 9781449304218
  • 相關分類: 搜尋引擎優化 SEO

    • 立即出貨(限量) (庫存=2)

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商品描述

A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.

Much has changed in SEO since the first edition of this book, including new methods for ranking sites based on user engagement with pages and content. Search engines also have improved their ranking results with data from social media. This second edition helps you adjust to these changes with an array of effective tactics, from basic to advanced. It’s the ideal SEO reference.

  • Explore the underlying theory behind SEO and how search engines work
  • Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
  • Examine a number of advanced strategies and tactics
  • Understand the intricacies involved in managing complex SEO projects
  • Learn what’s necessary to build a competent SEO team with defined roles
  • Glimpse the future of search and what lies ahead for the SEO industry

商品描述(中文翻譯)

一個設計良好、易於導航的網站如果沒有人能找到，那麼它就是無用的。在這本書中，四位專家將幫助您優化網站以提高搜索引擎的可見性，使用經過驗證的指導方針和尖端技術來規劃和執行全面的策略。

自本書第一版以來，搜索引擎優化（SEO）發生了很大變化，包括根據用戶與頁面和內容的互動來排名網站的新方法。搜索引擎也利用社交媒體數據改善了排名結果。本書第二版幫助您適應這些變化，提供一系列有效的策略，從基本到進階，這是理想的SEO參考書。

- 探索SEO背後的基本理論以及搜索引擎的運作方式
- 學習您需要準備、執行和評估SEO計劃的步驟
- 檢視多種進階策略和戰術
- 理解管理複雜SEO項目所涉及的細節
- 學習建立一支具備明確角色的合格SEO團隊所需的條件
- 瞥見搜索的未來以及SEO行業的前景

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