商品描述
"A great book everyone can use to understand how tech startups work." --Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu
"Finally a book non-techies can use to understand the web technologies that are changing our lives." --Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University
"Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." --Joseph Lassiter, Professor of Management Science, Harvard Business School and Faculty Chair of the Harvard Innovation Lab
In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.
Vinay Trivedi--an entrepreneur and investor who works at the intersection of business and tech--employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them.
Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.
What you'll learn
"Finally a book non-techies can use to understand the web technologies that are changing our lives." --Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University
"Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." --Joseph Lassiter, Professor of Management Science, Harvard Business School and Faculty Chair of the Harvard Innovation Lab
In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.
Vinay Trivedi--an entrepreneur and investor who works at the intersection of business and tech--employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them.
Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.
What you'll learn
- Website hosts and programming languages for web apps on the backend
- Performance and scalability
- APIs, open-source programs, feeds, and database management
- Design and display on the front end
Who this book is for
- Primary readership: nontechnical business people who want to firm up their understanding of the technology of the Internet and their fluency with technical terms in widespread use in the business world.
- Secondary readership: People in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of Internet technology and business to inform their personal experience as consumers and generators of Internet content and value.
商品描述(中文翻譯)
「一本每個人都可以用來理解科技創業公司運作的好書。」 --Rene Reinsberg，GoDaddy 總經理/副總裁，Locu 首席執行官及共同創辦人
「終於有一本非技術人員可以用來理解改變我們生活的網路技術的書。」 --Paul Bottino，哈佛大學科技與創業中心執行董事
「透過簡單的呈現方式，Vinay 展示了任何願意花時間和精力學習的人都能輕鬆理解技術的基本概念。」 --Joseph Lassiter，哈佛商學院管理科學教授及哈佛創新實驗室教職主席
以任何人都能理解的方式，《如何講述科技：非技術人員的商業科技基礎指南》清楚闡述了設立公司網站或網路應用程式所涉及的基本技術術語和技術。非技術商業讀者將在這個成功科技創業公司從零開始建立其網路業務的插圖故事中，透過每個十分鐘的章節，輕鬆提升他們的數位素養。
Vinay Trivedi——一位在商業與科技交匯處工作的企業家和投資者——利用創業故事作為框架，以簡單的語言解釋我們日常使用體驗背後的技術、社交媒體巨頭的成功策略、小型創業公司的大膽抱負，以及各種規模和行業的普通企業的競爭適應。在這個過程中，他揭開了商業文化中那些技術流行語的神秘面紗，這些術語的精確含義對於使用它們的人來說往往是難以捉摸的。
網際網路硬體、應用程式軟體和商業流程：本書的工作前提是，這些內容對於非技術商業讀者來說並不難以理解。Trivedi 揭開了神秘，將其以最簡單的術語解釋清楚，並使讀者能夠在談論商業中的技術時，聰明地傾聽並清晰地表達。
你將學到的內容
- 網站主機和後端網路應用程式的程式語言
- 效能和可擴展性
- API、開源程式、資料流和資料庫管理
- 前端的設計和顯示
本書的讀者對象
- 主要讀者：希望
