F'd Companies: Spectacular Dot-com Flameouts
暫譯: 失敗的公司:驚人的網路泡沫崩潰
Philip J. Kaplan
- 出版商: Simon
- 出版日期: 2007-09-21
- 售價: $840
- 貴賓價: 9.5 折 $798
- 語言: 英文
- 頁數: 208
- 裝訂: Paperback
- ISBN: 1416577939
- ISBN-13: 9781416577935
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商品描述
Smart investors, esteemed analysts, and the business press found themselves asking:
- Who knew people wouldn't rush out to trade in their U.S. dollars for a virtual currency called Flooz?
- Who knew people wouldn't blow all their Flooz on a used car from the guys at iMotors.com?
- And who needed a used car from iMotors.com when they could just sit at home and have 40-lb. bags of dog food delivered to them by a sock puppet?
F'd Companies captures the waste, greed, and human stupidity of more than 100 dot-com companies. Written in Philip J. Kaplan's popular, cynical style, these profiles are filled with colorful anecdotes, factoids, and information unavailable anywhere else. Together they form a gleeful encyclopedia of how not to run a business. They also capture a truly remarkable period of history.
F'd Companies is required reading for everyone involved in the "new economy" -- assuming your severance check can cover the cost.
商品描述(中文翻譯)
不久前,全球充斥著尋找下一個 Yahoo! 或 Amazon.com 的風險資本。沒有產品、沒有經驗、沒有技術、沒有商業計畫——這都不是問題。你仍然可以從投資者那裡獲得 4000 萬美元來啟動你的網路公司。而且你可以讓人們為了股票期權和數百萬的承諾而日以繼夜地工作。然後,在 2000 年 4 月左右,這一切都崩潰了。
聰明的投資者、受人尊敬的分析師和商業媒體發現自己在問:
- 誰知道人們不會急著用他們的美金去兌換一種叫做 Flooz 的虛擬貨幣?
- 誰知道人們不會把所有的 Flooz 都花在 iMotors.com 的二手車上?
- 當他們可以坐在家裡,讓一隻襪子玩偶把 40 磅的狗食送到家裡時,誰需要 iMotors.com 的二手車?
《F'd Companies》捕捉了超過 100 家網路公司的浪費、貪婪和人類愚蠢。這本書以 Philip J. Kaplan 受歡迎的、諷刺的風格撰寫,這些公司簡介充滿了色彩斑斕的軼事、趣聞和其他地方無法獲得的信息。它們共同形成了一本愉快的商業經營反面教科書。它們也捕捉了一段真正非凡的歷史時期。
《F'd Companies》是所有參與「新經濟」的人必讀的書籍——假設你的遣散費能夠支付這個成本。