Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers
暫譯: 掌握行銷數據科學：當今行銷人員的全面指南
Brown, Iain
- 出版商: Wiley
- 出版日期: 2024-06-12
- 定價: $2,640
- 售價: 9.5 折 $2,508
- 語言: 英文
- 頁數: 432
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394258712
- ISBN-13: 9781394258710
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相關分類:
行銷/網路行銷 Marketing、Data Science
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商品描述
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively.
- Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science.
- Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns.
- Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science.
- Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape.
- Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative.
Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.
商品描述(中文翻譯)
解鎖數據的力量：用數據科學轉變您的行銷策略
在數位時代，理解行銷與數據科學之間的共生關係不僅是一種優勢；而是一種必要性。在《掌握行銷數據科學：當今行銷人員的綜合指南》中，數據科學和行銷分析的領先專家 Dr. Iain Brown 提供了一個全面的旅程，探索定義行銷未來的尖端方法論和應用。本書彌合了理論數據科學概念與其在行銷中的實際應用之間的鴻溝，為讀者提供在數據驅動的世界中提升策略所需的工具和見解。無論您是碩士生、行銷專業人士，還是希望在行銷背景下應用技能的數據科學家，本指南將使您深入理解行銷數據科學原則，並具備有效應用這些原則的能力。
- 全面涵蓋：從數據收集到預測分析、自然語言處理（NLP）及其他，探索行銷數據科學的每一個面向。
- 實用應用：參與真實案例、Python 和 SAS 的實作練習，以及可在您的行銷活動中應用的可行見解。
- 專家指導：受益於 Dr. Iain Brown 十年的經驗，他分享行銷數據科學中的尖端技術和倫理考量。
- 未來準備技能：了解最新的進展，包括生成式人工智慧，以在快速變化的行銷環境中保持領先。
- 易於學習：本書為初學者和資深專業人士量身打造，確保平滑的學習曲線，並提供清晰且引人入勝的敘述。
《掌握行銷數據科學》旨在作為一個全面的操作指南，將理論與實踐交織在一起，提供動態的工作手冊式學習體驗。Dr. Brown 的聲音和專業知識引導您穿越行銷數據科學的複雜性，使高深的概念變得易於理解和可行。
作者簡介
DR IAIN BROWN, is the Head of Data Science for Northern Europe at SAS Institute Inc. and Adjunct Professor of Marketing Data Science at the University of Southampton. With over a decade of experience spanning various sectors, he is a thought leader in Data Science, Marketing, AI, and Machine Learning.
His work has not only contributed to significant projects and innovations but also enriched the academic and professional communities through publications in prestigious journals and presentations at internationally renowned conferences.
作者簡介(中文翻譯)
艾恩·布朗博士是SAS Institute Inc.北歐地區數據科學部門的負責人，以及南安普敦大學行銷數據科學的兼任教授。擁有超過十年的經驗，涵蓋多個領域，他在數據科學、行銷、人工智慧和機器學習方面是思想領袖。
他的工作不僅對重要項目和創新做出了貢獻，還通過在知名期刊上發表文章和在國際知名會議上進行演講，豐富了學術和專業社群。
