Marketing with AI for Dummies

Singh, Shiv

Marketing with AI for Dummies
  • 出版商: For Dummies
  • 出版日期: 2024-10-01
  • 售價: $1,100
  • 貴賓價: 9.5 折 $1,045
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1394237197
  • ISBN-13: 9781394237197
  • 相關分類: 人工智慧、行銷/網路行銷 Marketing

    • 立即出貨 (庫存=1)

相關主題

商品描述

Stay ahead in the marketing game by harnessing the power of artificial intelligence

AI & Marketing For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

  • Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
  • Identify customers, create content, customize outreach, and personalize customer experience with AI
  • Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
  • Learn from valuable case studies that show how large organizations are using AI in their campaigns

This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, AI & Marketing For Dummies will usher you into the future of marketing.

商品描述(中文翻譯)

保持在行銷競爭中的領先地位，善用人工智慧的力量

《AI & Marketing For Dummies》是您進入行銷產業革命的入門書，這場革命得益於能夠創建文本、圖像、音頻、視頻、網站等的人工智慧工具。本書捕捉了領先行銷高管Shiv Singh的見解，探討人工智慧將如何改變行銷，幫助新手和經驗豐富的行銷人員應對AI行銷計劃、內容、創意資產和本地化活動。您還將學會如何利用強大的新技術來管理SEO和客戶個性化。

- 瞭解AI行銷工具的內部運作，看看如何最佳利用它們的能力
- 識別客戶、創建內容、定制推廣，並利用AI個性化客戶體驗
- 考慮您的團隊、部門或組織如何重新調整以在AI驅動的世界中蓬勃發展
- 從有價值的案例研究中學習，了解大型組織如何在其活動中使用AI

這本易於理解的Dummies指南非常適合各級行銷人員，以及那些偶爾參與行銷工作的人。不論您的專業背景如何，《AI & Marketing For Dummies》將引領您進入行銷的未來。

作者簡介

Shiv Singh is a future-focused busi--ness executive who has developed and executed cutting-edge marketing strategies, tools, and techniques for some of the world's largest brands. He is also the trailblazing author of Social Media Marketing For Dummies and Savvy, Navigating Fake Companies, Leaders & News. Along the way, he has served as VP and Global Social Media Lead for Razorfish, Head of Digital for PepsiCo Beverages, SVP Innovation Go-to-Market for Visa, and most recently, as the Chief Marketing and Customer Experience Officer for LendingTree, where he managed a media budget of $650 million and led a team of 150 marketers.

作者簡介(中文翻譯)

Shiv Singh 是一位未來導向的商業高管，他為一些全球最大的品牌開發並執行了尖端的行銷策略、工具和技術。他也是《Social Media Marketing For Dummies》和《Savvy, Navigating Fake Companies, Leaders & News》的開創性作者。在此過程中，他曾擔任 Razorfish 的副總裁及全球社交媒體負責人、PepsiCo Beverages 的數位主管、Visa 的高級副總裁創新市場推廣，以及最近擔任 LendingTree 的首席行銷及客戶體驗官，負責管理 6.5 億美元的媒體預算並領導一支 150 名行銷人員的團隊。

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