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商品描述
Follow a tried-and-tested approach to integrating augmented and virtual reality into your business
The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit.
- Learn about the latest applications of extended reality (XR), including augmented and virtual reality.
- Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites.
- Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success.
- Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality.
The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.
商品描述(中文翻譯)
「遵循一種經過驗證的方法，將擴增實境和虛擬實境整合到您的業務中」
《擴增實境藍圖》專注於在擴增實境（XR）中設計非遊戲或遊戲相關應用，包括擴增實境和虛擬實境。作者安妮·伊頓（Annie Eaton）是XR領域中領先的沉浸式內容製作人。許多安妮的客戶都有相同的問題，通常不知道從何處開始將擴增實境解決方案引入他們的業務中。本書通過沉浸式技術的視角介紹了發現和產品開發過程。您將深入了解XR製作過程，並學習如何在組織中直接應用這項技術，以實現有意義且有效的效果。加入像Delta Air Lines、Mars Wrigley、Georgia-Pacific和JLG Industries等領先企業，了解頂尖公司如何利用XR來獲得更大的市場份額、參與度和利潤。
- 了解擴增實境（XR）的最新應用，包括擴增實境和虛擬實境。
- 發現XR產品開發過程的步驟，包括如何找到有利可圖的XR應用並選擇技術套件。
- 組建有效的XR開發人員、設計師、藝術家和其他關鍵成員的團隊，將您的項目實現並取得成功。
- 從已經跨入擴增實境領域的企業的實際案例和經驗教訓中學習。
《擴增實境藍圖》提供了一個具體可行的過程，將擴增實境引入您的組織，並擁抱這項關鍵技術以保持時代潮流。
作者簡介
ANNIE EATON is an immersive content producer who specializes in the creation of engaging and interactive virtual reality and augmented reality experiences. She is the Founder and CEO of extended reality production company Futurus, which makes training and product visualization applications and offers technology consulting for a variety of organizations and nonprofits
作者簡介(中文翻譯)
「ANNIE EATON」是一位專注於創造引人入勝且互動性豐富的虛擬實境和擴增實境體驗的沉浸式內容製作人。她是擴增實境製作公司Futurus的創辦人兼首席執行官，該公司提供培訓和產品視覺化應用程式，並為各種組織和非營利組織提供技術諮詢服務。
