Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action
暫譯: 超越度量:設計、視覺化與傳遞激勵行動的數據故事
Pica, Lea
- 出版商: Wiley
- 出版日期: 2023-09-26
- 售價: $1,630
- 貴賓價: 9.5 折 $1,549
- 語言: 英文
- 頁數: 368
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1394202172
- ISBN-13: 9781394202171
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相關分類:
Data Science、Data-visualization
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相關主題
商品描述
Are you suffering from Data Presentation Zombification?
Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.
In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.
By the final page, you'll know exactly how to:
- Choose the data that matters most to your decision-makers
- Speak to different stakeholder audience personality types (even the most challenging)
- Infuse your data presentation with a persuasive narrative storyline
- Craft strategic recommendations that get approved and implemented
- Design simple, stunning slides that communicate without confusing
- Transmit your data story with best-practice data visualization techniques
- Avoid the most common data visualization violations and charting pitfalls
- Prepare for and deliver your presentation like a professional speaker
- Navigate challenging meeting conversations and logistics with ease
Whether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve.
商品描述(中文翻譯)
您是否正在遭受數據呈現的喪屍化?
每年在全球無效的商業會議中,數十億美元和數千小時的時間被浪費。數據從業者辛苦地呈現他們寶貴的分析見解,卻往往無法引起共鳴,帶來的反應多是打哈欠而非贊同。
在《超越衡量:設計、視覺化和傳遞激發行動的數據故事》中,Lea Pica 提供了一個四階段的逐步藍圖,用於規劃、設計、視覺化和傳遞引人入勝的商業數據故事。按照她的藍圖,您將學會如何利用神經科學和電影敘事技術來激勵您的利益相關者採取行動。
到最後一頁,您將確切知道如何:
- 選擇對決策者最重要的數據
- 與不同利益相關者的個性類型溝通(即使是最具挑戰性的)
- 為您的數據呈現注入有說服力的敘事故事線
- 制定能夠獲得批准和實施的戰略建議
- 設計簡單而驚豔的幻燈片,清晰傳達而不造成困惑
- 使用最佳實踐的數據視覺化技術傳遞您的數據故事
- 避免最常見的數據視覺化違規和圖表陷阱
- 像專業演講者一樣準備和進行您的演示
- 輕鬆應對挑戰性的會議對話和後勤安排
無論您處理的是小數據還是大數據,本書將教您如何防止呈現喪屍化,並激發您和您的組織應得的行動和信譽。