How Charts Lie: Getting Smarter about Visual Information
暫譯: 圖表如何誤導:提升視覺資訊的智慧

Cairo, Alberto

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商品描述

We've all heard that a picture is worth a thousand words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous--and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter--if we know how to read them.

However, they can also lead us astray. Charts lie in a variety of ways--displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty--or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas.

In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories. Public conversations are increasingly propelled by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie demystifies an essential new literacy, one that will make us better equipped to navigate our data-driven world.

商品描述(中文翻譯)

我們都聽過「一圖勝千言」這句話,但如果我們不理解自己所看到的內容呢?社交媒體使得圖表、資訊圖和圖解無處不在,並且比以往更容易分享。我們將圖表與科學和理性聯繫在一起;這些華麗的視覺效果既吸引人又具說服力。圓餅圖、地圖、條形圖和折線圖、散佈圖(僅舉幾例)能更好地告訴我們,揭示出隱藏在我們生活中數字背後的模式和趨勢。簡而言之,好的圖表讓我們變得更聰明——如果我們知道如何閱讀它們。

然而,它們也可能使我們迷失方向。圖表以多種方式撒謊——顯示不完整或不準確的數據、暗示誤導性的模式、隱藏不確定性——或者經常被誤解,例如每年颶風季節在電視上播放的令人困惑的不確定性圓錐圖。更糟的是,我們中的許多人缺乏解讀政治家、記者、廣告商甚至我們雇主每天呈現的視覺資料的能力,這使得不良行為者能夠輕易操控這些資料以推動他們自己的議程。

在《How Charts Lie》中,數據視覺化專家阿爾貝托·卡伊羅(Alberto Cairo)教我們不僅要識別欺騙性視覺中的謊言,還要利用好的圖表來理解複雜的故事。公共對話越來越多地受到數字的推動,為了理解這些數字,我們必須能夠解碼和使用視覺信息。通過檢視從選舉結果資訊圖到全球GDP地圖和票房紀錄圖的當代範例,《How Charts Lie》揭示了一種基本的新素養,這將使我們更好地應對數據驅動的世界。