Microeconomics: An Intuitive Approach with Calculus, 2/e (Hardcover)
暫譯: 微觀經濟學：直觀的微積分方法，第二版（精裝本）

Thomas Nechyba

Microeconomics: An Intuitive Approach with Calculus, 2/e (Hardcover)

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●VIDEO GRAPH PRESENTATIONS AND PROGRESSION GRAPHS HELP INTEGRATE GRAPHING INTO YOUR COURSE. Graphing becomes clearer for your students and is simple to seamlessly incorporate into your complete teaching experience with these easy-to-use, engaging resources. Both Video Graph Presentations and Progression Graphs are available through this edition's MindTap®.
●BRIEF SIDEBAR QUOTES BRING ATTENTION TO KEY CONCEPTS. Short side quotes in this text highlight key ideas and help students focus on these important points during reading and review.
●NEW MINDTAP® IMPROVES STUDENT OUTCOMES AND INCREASES STUDENT ENGAGEMENT. MindTap® with Aplia gives students the opportunity to assess themselves and receive immediate feedback on how well they comprehend your course material. Developed by teachers and used by more than 1,000,000 students, Aplia assignments connect concepts to the real world. Aplia assignments move students to higher-level learning, encouraging them to use critical thinking, analysis, synthesis, and decision-making skills. Learning activities build upon each other to foster connections among concepts.
●MORE EFFECTIVE GUIDE HELPS YOU SELECT THE BEST PATHS THROUGH TOPICS. This improved guide through the chapters makes it easier to find paths that are customized to the needs of your course. You can choose from a non-game theory path through microeconomics, a path emphasizing game theory, a path emphasizing policy issue or a path focused on business – depending on your preferences and students' needs.

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●GRAPHICAL AND MATHEMATICAL ANALYSIS ARE LINKED. By first exploring an intuitive and graphical approach to the topics, then linking the concepts to mathematical analyses, students build both mathematical skills and abstract thinking. The result is a better understanding of microeconomics foundations and stronger preparation for further coursework in economics, business, or policy studies. When time does not permit full coverage of all material, your motivated students still have access to take the material to the next level.
●VIDEO GRAPH PRESENTATIONS PROVIDE UNFORGETTABLE CLARIFICATION. Have you ever sliced an onion in class to demonstrate the three-dimensional nature of a utility function? These unique Video Graph Presentations place graphical analyses into MindTap®, which enables your students to play and replay animated figures with audio captions. Students can watch lines being plotted and see curves move as the text's author narrates each situation.
●PROGRESSION GRAPHS ALLOW STUDENTS TO STEP THROUGH CONCEPTS AT THEIR OWN PACE. Each Progression Graph decomposes an economic concept graph into finite steps, which allows the student to walk through each step at their own pace. Select graphs appear in the MindTap® eReader as Progression Graphs that give students the option to manipulate the graph as they read.
●EVERYDAY APPLICATIONS ARE INTEGRATED INTO END-OF-CHAPTER EXERCISES. Rather than confining applications to static boxed features, this unique text incorporates practical applications into the end-of-chapter exercises. By working through exercises that exemplify key applications, students learn by doing and can apply their knowledge beyond the text. Students can access detailed solutions for some problems, and you, the instructor, have access to all remaining solutions.
●CLEAR EMPHASIZES ON IMPACT OF MICROECONOMIC CONCEPTS ON TODAY'S BUSINESS APPLICATIONS. How does pricing of one product affect demand for another produced by the same business? How might a firm most efficiently use cap-and-trade pollution vouchers? What is the impact of a capital-gains-tax-induced increase in the rental price of capital on firms within an industry? By working through exercises in each chapter, students answer questions that business professionals must answer every day.
●CHAPTERS HIGHLIGHT RELEVANT AND INTRIGUING POLICY APPLICATIONS. How do private school vouchers affect tuition levels? How effective are anti-price gauging laws during times of supply disruption? How do governments consider policies for subsidizing saving vs. taxing borrowing? Each chapter includes relevant policy applications such as these within the exercises.

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●視頻圖形演示和進程圖幫助將圖形整合到您的課程中。這些易於使用且引人入勝的資源使學生的圖形化學習變得更加清晰，並且可以輕鬆地融入您的完整教學體驗。視頻圖形演示和進程圖均可通過本版的MindTap®獲得。
●簡短的側邊引用引起對關鍵概念的注意。本書中的短側邊引用突顯了關鍵思想，幫助學生在閱讀和複習時專注於這些重要點。
●全新的MindTap®改善學生成果並增加學生參與度。搭配Aplia的MindTap®讓學生有機會自我評估並立即獲得對課程材料理解程度的反饋。Aplia作業由教師開發，並被超過1,000,000名學生使用，將概念與現實世界聯繫起來。Aplia作業促使學生進入更高層次的學習，鼓勵他們運用批判性思維、分析、綜合和決策能力。學習活動相互建立，以促進概念之間的聯繫。
●更有效的指南幫助您選擇最佳的主題路徑。這個改進的章節指南使您更容易找到符合課程需求的路徑。您可以根據自己的偏好和學生的需求，選擇不涉及博弈論的微觀經濟學路徑、強調博弈論的路徑、強調政策問題的路徑或專注於商業的路徑。

本書特色

●圖形和數學分析相連結。通過首先探索直觀和圖形化的方法，然後將概念與數學分析聯繫起來，學生建立了數學技能和抽象思維能力。這樣的結果是對微觀經濟學基礎的更好理解，並為進一步的經濟學、商業或政策研究課程做好更強的準備。當時間不允許全面覆蓋所有材料時，您的積極學生仍然可以獲得將材料提升到更高層次的機會。
●視頻圖形演示提供難忘的澄清。您是否曾在課堂上切洋蔥以演示效用函數的三維特性？這些獨特的視頻圖形演示將圖形分析放入MindTap®中，使您的學生能夠播放和重播帶有音頻字幕的動畫圖形。學生可以觀看線條的繪製，並在文本作者講解每個情境時看到曲線的變化。
●進程圖允許學生以自己的步調逐步理解概念。每個進程圖將經濟概念的圖形分解為有限步驟，這使學生能夠以自己的步調逐步走過每一步。選定的圖形在MindTap®電子閱讀器中顯示為進程圖，讓學生在閱讀時可以操作圖形。
●日常應用整合到章末練習中。這本獨特的文本不僅限於靜態的框架特徵，而是將實用應用整合到章末練習中。通過完成體現關鍵應用的練習，學生在實踐中學習，並能將所學知識應用於文本之外。學生可以訪問某些問題的詳細解答，而您，作為講師，則可以訪問所有其餘解答。
●清晰強調微觀經濟學概念對當今商業應用的影響。一種產品的定價如何影響同一企業生產的另一種產品的需求？企業如何最有效地使用限額與交易的污染配額？資本利得稅引起的資本租金價格上漲對行業內企業的影響是什麼？通過每章的練習，學生回答商業專業人士每天必須回答的問題。
●章節突顯相關且引人入勝的政策應用。私立學校的代金券如何影響學費水平？在供應中斷期間，反價格操縱法的有效性如何？政府如何考慮補貼儲蓄與徵稅借貸的政策？每章都包括這些相關政策應用的練習。

目錄大綱

1. Introduction.
PART I: UTILITY-MAXIMIZING CHOICE: CONSUMERS, WORKERS, AND SAVERS.
2. A Consumer's Economic Circumstances.
3. Economic Circumstances in Labor and Financial Markets.
4. Tastes and Indifference Curves.
5. Different Types of Tastes.
6. Doing the "Best" We Can.
7. Income and Substitution Effects in Consumer Goods Markets.
8. Wealth and Substitution Effects in Labor and Capital Markets.
9. Demand for Goods and Supply of Labor and Capital.
10. Consumer Surplus and Deadweight Loss.
PART II: PROFIT-MAXIMIZING CHOICE: PRODUCERS (OR "FIRMS").
11. One Input and One Output: A Short-Run Producer Model.
12. Production with Multiple Inputs.
13. Production Decisions in the Short and Long Run.
PART III: COMPETITIVE MARKETS AND THE "INVISIBLE HAND".
14. Competitive Market Equilibrium.
15. The "Invisible Hand" and the First Welfare Theorem.
16. General Equilibrium.
17. Choice and Markets in the Presence of Risk.
PART IV: DISTORTIONS OF THE "INVISIBLE HAND" IN COMPETITIVE MARKETS.
18. Elasticities, Price-Distorting Policies, and Non-Price Rationing.
19. Distortionary Taxes and Subsidies.
20. Prices and Distortions across Markets.
21. Externalities in Competitive Markets.
22. Asymmetric Information in Competitive Markets.
PART V: DISTORTIONS OF THE "INVISIBLE HAND" FROM STRATEGIC DECISIONS.
23. Monopoly.
24. Strategic Thinking and Game Theory.
25. Oligopoly.
26. Product Differentiation and Innovation in Markets.
27. Public Goods.
28. Governments and Politics.
PART VI: CONSIDERING HOW TO MAKE THE WORLD A BETTER PLACE.
29. What Is Good? Challenges from Psychology and Philosophy.
30. Balancing Government, Civil Society, and Markets.

目錄大綱(中文翻譯)

1. Introduction.

PART I: UTILITY-MAXIMIZING CHOICE: CONSUMERS, WORKERS, AND SAVERS.

2. A Consumer's Economic Circumstances.

3. Economic Circumstances in Labor and Financial Markets.

4. Tastes and Indifference Curves.

5. Different Types of Tastes.

6. Doing the "Best" We Can.

7. Income and Substitution Effects in Consumer Goods Markets.

8. Wealth and Substitution Effects in Labor and Capital Markets.

9. Demand for Goods and Supply of Labor and Capital.

10. Consumer Surplus and Deadweight Loss.

PART II: PROFIT-MAXIMIZING CHOICE: PRODUCERS (OR "FIRMS").

11. One Input and One Output: A Short-Run Producer Model.

12. Production with Multiple Inputs.

13. Production Decisions in the Short and Long Run.

PART III: COMPETITIVE MARKETS AND THE "INVISIBLE HAND".

14. Competitive Market Equilibrium.

15. The "Invisible Hand" and the First Welfare Theorem.

16. General Equilibrium.

17. Choice and Markets in the Presence of Risk.

PART IV: DISTORTIONS OF THE "INVISIBLE HAND" IN COMPETITIVE MARKETS.

18. Elasticities, Price-Distorting Policies, and Non-Price Rationing.

19. Distortionary Taxes and Subsidies.

20. Prices and Distortions across Markets.

21. Externalities in Competitive Markets.

22. Asymmetric Information in Competitive Markets.

PART V: DISTORTIONS OF THE "INVISIBLE HAND" FROM STRATEGIC DECISIONS.

23. Monopoly.

24. Strategic Thinking and Game Theory.

25. Oligopoly.

26. Product Differentiation and Innovation in Markets.

27. Public Goods.

28. Governments and Politics.

PART VI: CONSIDERING HOW TO MAKE THE WORLD A BETTER PLACE.

29. What Is Good? Challenges from Psychology and Philosophy.

30. Balancing Government, Civil Society, and Markets.

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