Business Essentials, 13/e (GE-Paperback)
暫譯: 商業基本要素，第13版 (GE-平裝本)

Ronald J. Ebert,Ricky W. Griffin

Business Essentials, 13/e (GE-Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2022-07-11
  • 售價: $1,400
  • 貴賓價: 9.8 折 $1,372
  • 語言: 英文
  • 頁數: 695
  • ISBN: 1292426934
  • ISBN-13: 9781292426938

    • 下單後立即進貨 (約5~7天)

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商品描述

A focus on the practical skills and important developments in business. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market.

商品描述(中文翻譯)

專注於商業中的實用技能和重要發展。近期國內外經濟事件為企業帶來前所未有的挑戰、興奮和失望，並且對商業入門課程和教材的變革提出了需求。《商業基礎》第13版捕捉了這些發展的廣泛意義，並呈現了它們對當今公司的影響。此版本包含新的實際案例和研究結果，幫助學生了解企業家如何將他們所學的概念付諸實踐，使這本教材成為市場上最新且最相關的選擇。

作者簡介

作者：Ronald J. Ebert
現職：University of Missouri-Columbia

作者：Ricky W Griffin
現職：Texas A&M University

作者簡介(中文翻譯)

作者：Ronald J. Ebert
現職：密蘇里大學哥倫比亞校區

作者：Ricky W. Griffin
現職：德州農工大學

目錄大綱

PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The Global Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances

目錄大綱(中文翻譯)

PART I: THE CONTEMPORARY BUSINESS WORLD

Ch 1 The Global Business Environment

Ch 2 Understanding Business Ethics and Social Responsibility

Ch 3 Entrepreneurship, New Ventures, and Business Ownership

Ch 4 Understanding the Global Context of Business



PART II: MANAGING THE BUSINESS

Ch 5 Managing the Business

Ch 6 Organizing the Business

Ch 7 Operations Management and Quality



PART III: PEOPLE IN ORGANIZATIONS

Ch 8 Employee Behavior and Motivation

Ch 9 Leadership and Decision Making

Ch10 Human Resource Management and Labor Relations



PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

Ch11 Marketing Processes and Consumer Behavior

Ch12 Developing and Pricing Products

Ch13 Distributing and Promoting Products



PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

Ch14 Information Technology (IT) for Business

Ch15 The Role of Accountants and Accounting Information



PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

Ch16 Understanding Money and the Role of Banking

Ch17 Managing Business Finances

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