Business Communication Essentials, 8/e (GE-Paperback)
暫譯: 商業溝通要素，第8版 (GE-平裝本)

Courtland L. Bovee , John V. Thill

Business Communication Essentials, 8/e (GE-Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2020-01-01
  • 定價: $1,320
  • 售價: 9.8 折 $1,294
  • 語言: 英文
  • 頁數: 544
  • ISBN: 1292330090
  • ISBN-13: 9781292330099

    • 下單後立即進貨 (約5~7天)

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商品描述

本書序言

·    The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
·    Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.
·    Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.

本書特色

·    New - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
·    New - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.
·    Updated - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.
Optimized organization helps engage students
·    New - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
·    New - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added.
·    New - More than 80 questions and student activities are new; one-third of the communication cases are new.
Invaluable instructor resources
·    A modular organization empowers instructors to adapt the text to their own learning objectives.
·    An email hotline provides immediate answers to any questions or concerns instructors may have.
·    An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint presentations.

商品描述(中文翻譯)

本書序言

・ 本書《溝通的未來》探討了正在重塑商業溝通的創新技術，包括即時翻譯、觸覺溝通、虛擬與擴增實境、手勢計算以及自動情感識別。

・ 每一章節開頭都有成功專業人士的見解，強調學生將探索的概念和寶貴技能。

・ 修訂過的範本文件前後對照註解，使學生更容易看到具體的變更，將無效的訊息轉變為有效的訊息。

本書特色

・ 新增 - 本書《溝通的未來》探討了正在重塑商業溝通的創新技術，包括即時翻譯、觸覺溝通、虛擬與擴增實境、手勢計算以及自動情感識別。

・ 新增 - 每一章節開頭都有成功專業人士的見解，強調學生將探索的概念和寶貴技能。

・ 更新 - 修訂過的範本文件前後對照註解使學生更容易看到具體的變更，將無效的訊息轉變為有效的訊息。

優化的組織幫助吸引學生

・ 新增 - 本書重點強調商業英語的提升，為學生提供當今溝通者所需的全方位職場技能，從撰寫傳統印刷報告到使用最新的數位、社交、行動和視覺媒體。

・ 新增 - 新增近70個新圖表或大幅修訂的圖表，包含66個註解範本文件、27個商業溝通中的行動通信範例，以及25個社交媒體範例。

・ 新增 - 超過80個問題和學生活動為新內容；三分之一的溝通案例為新案例。

無價的教師資源

・ 模組化的組織使教師能夠根據自己的學習目標調整文本。

・ 電子郵件熱線提供對教師任何問題或疑慮的即時解答。

・ 教師資源中心提供技術支持和可下載內容，包括教師資源手冊、測試題庫、TestGen® 電腦化測試題庫和PowerPoint簡報。

作者簡介

Courtland L. Bovee
PROFESSOR OF BUSINESS COMMUNICATION
C. ALLEN PAUL DISTINGUISHED CHAIR
GROSSMONT COLLEGE
John V. Thill
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
GLOBAL COMMUNICATION STRATEGIES

作者簡介(中文翻譯)

**Courtland L. Bovee**
商業溝通教授
C. ALLEN PAUL 傑出講座
格羅斯蒙特學院

**John V. Thill**
董事長兼首席執行官
全球溝通策略公司

目錄大綱

PART I: BUSINESS COMMUNICATION FOUNDATIONS 
1. Professional Communication in Today’s Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
PART II: THE THREE-STEP WRITING PROCESS
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
PART III: BRIEF BUSINESS MESSAGES
6. Crafting Messages for Digital Channels
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
PART IV: LONGER BUSINESS MESSAGES
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing and Delivering Business Presentation
PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
13. Building Careers and Writing Resumes
14. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Handbook of Grammar, Mechanics, and Usage
Answer Key

目錄大綱(中文翻譯)

PART I: BUSINESS COMMUNICATION FOUNDATIONS 

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

PART II: THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

PART III: BRIEF BUSINESS MESSAGES

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

PART IV: LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentation

PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Handbook of Grammar, Mechanics, and Usage

Answer Key

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