Supply Chain Management, 7/e (Paperback)
暫譯: 供應鏈管理，第7版（平裝本）

Sunil Chopra

Supply Chain Management, 7/e (Paperback)

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商品描述

本書序言

· The link between supply chain decisions and the financial performance of a firm has been developed in detail in Chapter 3.
· Learning objectives help students understand what they need to take away from each chapter.
Engage students and hone their critical-thinking skills with business applications throughout.
· Concepts underlying the design of distribution networks are illustrated in the context of omni-channel retailing in Chapter 4. The evolution of retailing is used throughout the book to illustrate the link between supply chain concepts and strategic decision-making in a supply chain.
· Students can use mini-cases, examples, and exercises to apply the concepts and methodologies in the context of strategic decision-making for a business. New cases have been added to chapters 5, 8, and 15; other cases are updated; and new examples have been added with a global focus.
Develop students’ ability to use Excel® and analytical skills in order to make better decisions.
· For all numerical examples, the authors created spreadsheets to help students explore the concepts through “what-if” analyses. They are available at www.pearsonglobaleditions.com/Chopra along with basic guidance on how they may be used.

本書特色

· A strategic framework identifies the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing.
· New— The link between supply chain decisions and the financial performance of a firm has been developed in detail in Chapter 3.
· New—Learning objectives help students understand what they need to take away from each chapter.
Engage students and hone their critical-thinking skills with business applications throughout.
· New— Concepts underlying the design of distribution networks are illustrated in the context of omni-channel retailing in Chapter 4. The evolution of retailing is used throughout the book to illustrate the link between supply chain concepts and strategic decision-making in a supply chain.
· Updated— Students can use mini-cases, examples, and exercises to apply the concepts and methodologies in the context of strategic decision-making for a business. New cases have been added to chapters 5, 8, and 15; other cases are updated; and new examples have been added with a global focus.
Develop students’ ability to use Excel® and analytical skills in order to make better decisions.
· Every analytic methodology is illustrated with its application in Excel, and students have access to associated Excel files.
New—For all numerical examples, the authors created spreadsheets to help students explore the concepts through “what-if” analyses. They are available at www.pearsonglobaleditions.com/Chopra along with basic guidance on how they may be used.

商品描述(中文翻譯)

本書序言

・ 供應鏈決策與企業財務表現之間的聯繫在第三章中詳細闡述。

・ 學習目標幫助學生了解他們需要從每一章中獲得的知識。

透過商業應用來吸引學生並磨練他們的批判性思維能力。

・ 分配網絡設計的基本概念在第四章中以全通路零售的背景進行說明。本書貫穿零售演變的過程，以說明供應鏈概念與供應鏈中的戰略決策之間的聯繫。

・ 學生可以使用迷你案例、範例和練習在商業的戰略決策背景下應用這些概念和方法論。第五、八和十五章新增了案例；其他案例已更新；並新增了以全球為重點的範例。

培養學生使用 Excel® 和分析技能，以便做出更好的決策。

・ 對於所有數字範例，作者創建了電子表格以幫助學生通過「假設分析」探索這些概念。這些電子表格可在www.pearsonglobaleditions.com/Chopra上獲得，並附有基本的使用指導。

本書特色

・ 一個戰略框架確定了供應鏈績效的關鍵驅動因素，包括設施、庫存、運輸、資訊、採購和定價。

・ 新—供應鏈決策與企業財務表現之間的聯繫在第三章中詳細闡述。

・ 新—學習目標幫助學生了解他們需要從每一章中獲得的知識。

透過商業應用來吸引學生並磨練他們的批判性思維能力。

・ 新—分配網絡設計的基本概念在第四章中以全通路零售的背景進行說明。本書貫穿零售演變的過程，以說明供應鏈概念與供應鏈中的戰略決策之間的聯繫。

・ 更新—學生可以使用迷你案例、範例和練習在商業的戰略決策背景下應用這些概念和方法論。第五、八和十五章新增了案例；其他案例已更新；並新增了以全球為重點的範例。

培養學生使用 Excel® 和分析技能，以便做出更好的決策。

・ 每種分析方法都以其在 Excel 中的應用進行說明，學生可以訪問相關的 Excel 檔案。

新—對於所有數字範例，作者創建了電子表格以幫助學生通過「假設分析」探索這些概念。這些電子表格可在www.pearsonglobaleditions.com/Chopra上獲得，並附有基本的使用指導。

目錄大綱

PART I: BUILDING A STRATEGIC FRAMEWORK TO ANALYZE SUPPLY CHAINS
1.Understanding the Supply Chain
2.Achieving Strategic Fit In A Supply Chain
3.Supply Chain Drivers and Metrics
PART II: DESIGNING THE SUPPLY CHAIN NETWORK
4.Designing Distribution Networks and Applications to OMNI-Channel Retailing
5.Network Design in the Supply Chain
6.Designing Global Supply Chain Networks
PART III: PLANNING AND COORDINATING DEMAND AND SUPPLY IN A SUPPLY CHAIN
7.Demand Forecasting in a Supply Chain
8.Aggregate Planning in a Supply Chain
9.Sales and Operations Planning in a Supply Chain
10.Coordination in a Supply Chain
PART IV: PLANNING AND MANAGING INVENTORIES IN A SUPPLY CHAIN
11.Managing Economies of Scale in a Supply Chain: Cycle Inventory
     Appendix 11A: Economic Order Quantity
12.Managing Uncertainty in a Supply Chain: Safety Inventory
     Appendix 12A: The Normal Distribution
     Appendix 12B: The Normal Distribution in Excel
     Appendix 12C: Expected Shortage per Replenishment Cycle
     Appendix 12D: Evaluating Safety Inventory for Slow-Moving Items
13.Linking Product Availability to Profits
     Appendix 13A: Optimal Level of Product Availability
     Appendix 13B: An Intermediate Evaluation
     Appendix 13C: Expected Profit from an Order
     Appendix 13D: Expected Overstock from an Order
     Appendix 13E: Expected Understock from an Order
     Appendix 13F: Simulation Using Spreadsheets
PART V: DESIGNING AND PLANNING TRANSPORTATION NETWORKS
14.Transportation in a Supply Chain
PART VI: MANAGING CROSS-FUNCTIONAL DRIVERS IN A SUPPLY CHAIN
15.Sourcing Decisions in a Supply Chain
16.Pricing and Revenue Management in a Supply Chain
17.Sustainability and the Supply Chain
PART VII: ONLINE CHAPTER
A. Information Technology in a Supply Chain

目錄大綱(中文翻譯)

PART I: BUILDING A STRATEGIC FRAMEWORK TO ANALYZE SUPPLY CHAINS

1.Understanding the Supply Chain

2.Achieving Strategic Fit In A Supply Chain

3.Supply Chain Drivers and Metrics

PART II: DESIGNING THE SUPPLY CHAIN NETWORK

4.Designing Distribution Networks and Applications to OMNI-Channel Retailing

5.Network Design in the Supply Chain

6.Designing Global Supply Chain Networks

PART III: PLANNING AND COORDINATING DEMAND AND SUPPLY IN A SUPPLY CHAIN

7.Demand Forecasting in a Supply Chain

8.Aggregate Planning in a Supply Chain

9.Sales and Operations Planning in a Supply Chain

10.Coordination in a Supply Chain

PART IV: PLANNING AND MANAGING INVENTORIES IN A SUPPLY CHAIN

11.Managing Economies of Scale in a Supply Chain: Cycle Inventory

     Appendix 11A: Economic Order Quantity

12.Managing Uncertainty in a Supply Chain: Safety Inventory

     Appendix 12A: The Normal Distribution

     Appendix 12B: The Normal Distribution in Excel

     Appendix 12C: Expected Shortage per Replenishment Cycle

     Appendix 12D: Evaluating Safety Inventory for Slow-Moving Items

13.Linking Product Availability to Profits

     Appendix 13A: Optimal Level of Product Availability

     Appendix 13B: An Intermediate Evaluation

     Appendix 13C: Expected Profit from an Order

     Appendix 13D: Expected Overstock from an Order

     Appendix 13E: Expected Understock from an Order

     Appendix 13F: Simulation Using Spreadsheets

PART V: DESIGNING AND PLANNING TRANSPORTATION NETWORKS

14.Transportation in a Supply Chain

PART VI: MANAGING CROSS-FUNCTIONAL DRIVERS IN A SUPPLY CHAIN

15.Sourcing Decisions in a Supply Chain

16.Pricing and Revenue Management in a Supply Chain

17.Sustainability and the Supply Chain

PART VII: ONLINE CHAPTER

A. Information Technology in a Supply Chain

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