Better Business, 5/ｅ(GE-Paperback)
暫譯: 更好的商業，5/e (GE-平裝本)

Michael R. Solomon，Mary Anne Poatsy，Kendall Martin

Better Business, 5/ｅ(GE-Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2018-01-01
  • 售價: $1,320
  • 貴賓價: 9.8 折 $1,294
  • 語言: 英文
  • ISBN: 1292218193
  • ISBN-13: 9781292218199

    • 立即出貨 (庫存=1)

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商品描述

Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

商品描述(中文翻譯)

Better Business 以更好的方式介紹學生所需的商業內容。透過刺激性、對話式的問答格式呈現材料，該文本鼓勵學生準備好參加課堂，進行更深入的對話，開啟真正引人入勝的課堂體驗。在整個文本中，獨特的特徵展示了相關商業冒險的正面和負面結果，而「迷你章節」則專注於商業中的關鍵主題。第五版持續更新社交媒體策略和技術，反映當代商業環境中社交媒體的爆炸性增長。透過 Better Business，學生和教師擁有一個強大的學習和教學工具，捕捉商業中不斷演變的議題和機會。

目錄大綱

PART I: LOOKING AT THE BUSINESS ENVIROMENT
Ch 1 Business Basics
Ch 2 Economics and Banking
Ch 3 Ethics in Business
Ch 4 Business in a Global Economy
Mini Chapter 1 Business Law

PART II: STARING AND STRUCTURING A BUSINESS
Ch 5 Small Business and the Entrepreneur
Ch 6 Forms of Business Ownership
Mini Chapter 2 Constructing an Effective Business Plan

PART III: MANAGING A BUSINESS AND EMPLOYEES
Ch 7 Business Management and Organization
Ch 8 Motivation, Leadership, and Teamwork
Ch 9 Human Resource Management
Ch10 Online Business and Technology
Ch11 Production, Operations, and the Supply Chain Management
Mini Chapter 3 Business Communications

PART IV: PRINCIPLE OF MARKETING
Ch12 Marketing and Consumer Behavior
Ch13 Product Development and Pricing Strategies
Ch14 Promotion and Distribution
Mini Chapter 4 Finding a Job

PART V: PRINCIPLES OF FINANCE
Ch15 Financing and Accounting for Business Operations
Ch16 Investment Opportunities in the Securities Market
Mini Chapter 5 Personal Finance

目錄大綱(中文翻譯)

PART I: LOOKING AT THE BUSINESS ENVIROMENT

Ch 1 Business Basics

Ch 2 Economics and Banking

Ch 3 Ethics in Business

Ch 4 Business in a Global Economy

Mini Chapter 1 Business Law



PART II: STARING AND STRUCTURING A BUSINESS

Ch 5 Small Business and the Entrepreneur

Ch 6 Forms of Business Ownership

Mini Chapter 2 Constructing an Effective Business Plan



PART III: MANAGING A BUSINESS AND EMPLOYEES

Ch 7 Business Management and Organization

Ch 8 Motivation, Leadership, and Teamwork

Ch 9 Human Resource Management

Ch10 Online Business and Technology

Ch11 Production, Operations, and the Supply Chain Management

Mini Chapter 3 Business Communications



PART IV: PRINCIPLE OF MARKETING

Ch12 Marketing and Consumer Behavior

Ch13 Product Development and Pricing Strategies

Ch14 Promotion and Distribution

Mini Chapter 4 Finding a Job



PART V: PRINCIPLES OF FINANCE

Ch15 Financing and Accounting for Business Operations

Ch16 Investment Opportunities in the Securities Market

Mini Chapter 5 Personal Finance

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