Quantitative Methods for Business, 13/e (Hardcover)
暫譯: 商業量化方法,第13版(精裝本)
David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
- 出版商: Cengage Learning
- 出版日期: 2015-02-15
- 售價: $1,294
- 語言: 英文
- 頁數: 936
- 裝訂: Hardcover
- ISBN: 1285866312
- ISBN-13: 9781285866314
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商品描述
You don't have to be a mathematician to maximize the power of quantitative methods. Written for the current?or future?business professional, QUANTITATIVE METHODS FOR BUSINESS, 13E makes it easy for you to understand how you can most effectively use quantitative methods to make smart, successful decisions. The book's hallmark problem-scenario approach guides you step by step through the application of mathematical concepts and techniques. Memorable real-life examples demonstrate how and when to use the methods found in the book, while instant online access provides you with Excel worksheets, LINGO, and the Excel add-in Analytic Solver Platform. The chapter on simulation includes a more elaborate treatment of uncertainty by using Microsoft Excel to develop spreadsheet simulation models. The new edition also includes a more holistic approach to variability in project management. Completely up to date, QUANTITATIVE METHODS FOR BUSINESS, 13E reflects the latest trends, issues, and practices from the field.
商品描述(中文翻譯)
您不必成為數學家就能最大化定量方法的力量。本書《商業定量方法(QUANTITATIVE METHODS FOR BUSINESS, 13E)》是為當前或未來的商業專業人士所寫,讓您輕鬆理解如何最有效地使用定量方法來做出明智且成功的決策。本書的標誌性問題情境方法逐步引導您應用數學概念和技術。生動的實例展示了何時以及如何使用書中所述的方法,而即時的線上訪問則提供了 Excel 工作表、LINGO 以及 Excel 附加元件 Analytic Solver Platform。本章關於模擬的內容更詳細地處理了不確定性,使用 Microsoft Excel 開發電子表格模擬模型。新版本還包括對專案管理中變異性的更全面的處理。《商業定量方法(QUANTITATIVE METHODS FOR BUSINESS, 13E)》完全更新,反映了該領域的最新趨勢、問題和實踐。