Strategic Management: Concepts, 6/e (Paperback)

Name: Strategic Management: Concepts, 6/e (Paperback)
Price: 1596 TWD
Availability: OnlineOnly
Author: Frank T. Rothaermel
ISBN: 1266191860

Frank T. Rothaermel

出版商: McGraw-Hill Education
出版日期: 2024-04-01
定價: $1,680
售價: 9.5 折 $1,596
語言: 英文
頁數: 558
ISBN: 1266191860
ISBN-13: 9781266191862

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商品描述

Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.

商品描述(中文翻譯)

Frank T. Rothaermel從頭開始撰寫了《戰略管理6e》，因為自5e（於2020年1月出版）以來，世界發生了巨大變化。COVID-19大流行、社會正義運動、戰爭以及對經濟體系的不滿，深刻地影響著領導者在追求競爭優勢時如何經營公司。《Rothaermel 6e》將概念框架、實證研究和實際應用與當今現實世界的例子相結合，幫助學生理解這個快速變化和複雜的世界。《Rothaermel 6e》在多樣性和包容性方面領先業界，展示了具有不同背景的領導者和今天的學生能夠理解並內化所獲知識的公司。新的6e為學生提供了他們理解公司如何獲得和維持競爭優勢的基礎，同時培養成為能夠做出明智戰略決策的成功領導者所需的技能。作為唯一的作者，Rothaermel繼續提供無與倫比的概念和案例之間的緊密聯繫，使內容引人入勝且愉快。

作者簡介

作者：Frank T. Rothaermel
現職：Georgia Institute Of Technology

作者簡介(中文翻譯)

作者：Frank T. Rothaermel
現職：喬治亞理工學院

目錄大綱

PART I: ANALYSIS
Ch 1 What Is Strategy?
Ch 2 Strategic Leadership: Managing the Strategy Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies
Ch 5 Shared Value and Competitive Advantage

PART II: FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Ch 7 Business Strategy: Innovation, Entrepreneurship, and Platforms
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
Ch10 Global Strategy: Competing Around the World

PART III: IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance, Business Ethics, and Business Models

PART IV: MINICASES