How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader Through Podcast Guesting

Glogovac, Michelle

  • 出版商: McGraw-Hill Education
  • 出版日期: 2024-01-19
  • 售價: $1,090
  • 貴賓價: 9.5$1,036
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1265543623
  • ISBN-13: 9781265543624
  • 海外代購書籍(需單獨結帳)

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商品描述

How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business--all for little to no cost

The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting."

Michelle Glogovac, aka The Podcast Matchmaker(TM), knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:

● Create unique speaking topics without being generic
● Define your ideal audience
● Design branded media kits
● Establish your expertise and knowledge
● Share yourself freely without resorting to sales tactics
● Tell compelling stories
● Repurpose your interviews into evergreen marketing content
● Turn every interview into a valuable business opportunity

There are more than two-million podcasts, out of which 500,000 host expert guests--a huge opportunity for leveraging a free and robust marketing tool--if you have the know-how.

With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.

商品描述(中文翻譯)

如何利用參與播客節目來提升自己的思想領袖地位、增加收入並推廣你的業務,而且成本低廉甚至免費。

社交媒體、AI技術支持的網絡廣告以及整個互聯網的喧囂使得將信息與受眾聯繫變得比以往更加困難。其中一種最強大的新興工具是成為播客節目的嘉賓,或稱為「參與播客節目」。

Michelle Glogovac,也被稱為播客媒合師(TM),深知參與播客節目對業務和品牌增長的影響。她幫助企業家、非營利組織領導者、活動家、專家和作家通過播客訪談來推廣自己、他們的業務、組織、故事和專業知識。在《如何參與播客節目》一書中,她教你如何:

- 創建獨特的演講主題而不平庸
- 定義你的理想受眾
- 設計品牌媒體套件
- 建立你的專業知識和能力
- 自由地分享自己而不使用銷售策略
- 講述引人入勝的故事
- 將你的訪談內容再利用為長青營銷內容
- 將每次訪談轉化為有價值的商機

目前有超過兩百萬個播客節目,其中五十萬個節目接受專家嘉賓,這是一個巨大的機會,只要你掌握相關技巧,就能充分利用這個免費且強大的營銷工具。

通過《如何參與播客節目》,你將擁有一切所需,以提升業務、推動職業和品牌發展,並發揮你的思想領袖潛力。