The Phoenix Encounter Method: Lead Like Your Business Is on Fire!
暫譯: 鳳凰遭遇法:像你的業務著火一樣領導!

Woodward, Ian C., Padmanabhan, V. "paddy", Hasija, Sameer

商品描述

A "dream team" of INSEAD professors join leadership guru Ram Charan to deliver a radical new method for leading your company through these times of disruption and uncertainty

The business world is in full-on disruption mode everywhere, and only the wisest, most advanced leaders can see their companies through it all. Now, three professors from INSEAD--"The Business School for the World" and Ram Charan--lay out a game-changing method that helps leaders throw themselves into the firestorm of change and turn it to their organization's advantage.

The Phoenix Encounter Method establishes new rules for succeeding in the unpredictable, fast-changing world of business based on trials with over 1,500 executives. The authors lay out their method for adopting a new way of seeing, a new way of thinking, and a new way of acting--equipping you to grasp "firestorm disruption" as a path to organizational renewal. At the heart of their method is a sense of urgency and a willingness to walk through fire; at its soul, the method compels leaders to imagine destroying their current organization and Phoenix-like rise from the ashes.

The Phoenix Encounter Method introduces a three-step approach to transforming your leadership effectiveness: 1) Phoenix Attitude, a set of mindsets, habits, and behaviors that allows a leader to achieve organizational renewal; 2) Proactive Scanning, an intense curiosity always on the lookout for new ideas, trends, insights, threats, and opportunities; and 3) Opposite Viewpoint Debates, a form of extreme strategic conversation requiring leaders to engage diverse viewpoints, sometimes unwelcome ideas, and a wider range of radically different options before setting a strategic agenda. Never more important than in this time of COVID recovery and renewal.

商品描述(中文翻譯)

一支由INSEAD教授組成的「夢之隊」與領導力專家Ram Charan攜手,提供一種徹底的新方法,幫助您在這個充滿擾動和不確定性的時代引領您的公司

商業世界正處於全面擾動的狀態,只有最智慧、最先進的領導者才能引導他們的公司渡過這一切。現在,來自INSEAD的三位教授——「世界商學院」以及Ram Charan——提出了一種改變遊戲規則的方法,幫助領導者全心投入變革的風暴,並將其轉化為組織的優勢。

Phoenix Encounter Method根據對超過1,500名高管的試驗,建立了在不可預測、快速變化的商業世界中成功的新規則。作者提出了採用新視角、新思維和新行動方式的方法——使您能夠將「火storm擾動」視為組織更新的途徑。該方法的核心是緊迫感和願意走過火焰;其靈魂則驅使領導者想像摧毀當前組織,並像鳳凰一樣從灰燼中重生。

Phoenix Encounter Method介紹了一種三步驟的方法來轉變您的領導效能:1) 鳳凰心態,一組心態、習慣和行為,使領導者能夠實現組織更新;2) 主動掃描,持續保持強烈的好奇心,隨時尋找新想法、趨勢、見解、威脅和機會;3) 對立觀點辯論,一種極端的戰略對話形式,要求領導者參與多元觀點,有時甚至是令人不快的想法,以及更廣泛的截然不同的選擇,然後再設定戰略議程。在這個COVID恢復和更新的時期,這一點比以往任何時候都更為重要。

作者簡介

Ian C. Woodward is Professor of Management Practice and Director of their flagship Advanced Management Program, INSEAD.

V. "Paddy" Padmanabhan is Unilever Chaired Professor of Marketing and Academic Director, Emerging Markets Institute, INSEAD.

Sameer Hasija is Professor and Area Chair of Technology and Operations Management, INSEAD.

Ram Charan
is a world-renowned business guru who has spent the past 35 years working with many of the leading CEOs and companies of our time. His work has appeared in Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive, and USA TODAY.

作者簡介(中文翻譯)

伊恩·C·伍德華德是管理實踐教授及其旗艦高級管理課程的主任,INSEAD。

V. '帕迪'·帕德馬納班是聯合利華講座市場營銷教授及新興市場研究所的學術主任,INSEAD。

薩米爾·哈西賈是INSEAD的技術與運營管理教授及領域主席。

拉姆·查蘭
是一位世界知名的商業大師,過去35年來與許多當今領先的CEO和公司合作。他的作品曾發表於哈佛商業評論財富商業周刊時代首席執行官今日美國