Business Analytics: Communicating with Numbers (Paperback)
Sanjiv Jaggia , Alison Kelly , Kevin Lertwachara , Leida Chen
- 出版商: McGraw-Hill Education
- 出版日期: 2020-08-21
- 售價: $1,300
- 貴賓價: 9.8 折 $1,274
- 語言: 英文
- 頁數: 662
- ISBN: 1260576019
- ISBN-13: 9781260576016
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商品描述
Provides 1-2 semesters of business analytics content that takes a holistic approach to data analytics. Includes a real life case in each chapter, uses big data sets, writing with data and sample reports, and a unique (4 chapters) emphasis on data mining.
目錄大綱
Ch 1 Introduction to Business Analytics
Ch 2 Data Management and Wrangling
Ch 3 Data Visualization and Summary Measures
Ch 4 Probability and Probability Distributions
Ch 5 Statistical Inference
Ch 6 Regression Analysis
Ch 7 Advanced Regression Analysis
Ch 8 Introduction to Data Mining
Ch 9 Supervised Data Mining: k-Nearest Neighbors and Naïve Bayes
Ch10 Supervised Data Mining: Decision Trees
Ch11 Unsupervised Data Mining
Ch12 Forecasting with Time Series Data
Ch13 Introduction to Prescriptive Analytics
Appendix A Big Data Sets: Variable Description and Data Dictionary
Appendix B Getting Started with Excel and Excel Add-Ins
Appendix C Getting Started with R
Appendix D Statistical Tables
Appendix E Answers to Selected Exercises
