The Product Manager's Desk Reference, Third Edition
暫譯: 產品經理桌上參考手冊（第三版）
Haines, Steven
- 出版商: McGraw-Hill Education
- 出版日期: 2021-04-29
- 售價: $2,990
- 貴賓價: 9.5 折 $2,841
- 語言: 英文
- 頁數: 528
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1260468542
- ISBN-13: 9781260468540
海外代購書籍(需單獨結帳)
商品描述
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
The definitive guide to product management--updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business. The Product Manager's Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to www.sequentlearning.com/community. Packed with important updates and revisions, The Product Manager's Desk Reference, Third Edition provides essential advice on:
The definitive guide to product management--updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business. The Product Manager's Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to www.sequentlearning.com/community. Packed with important updates and revisions, The Product Manager's Desk Reference, Third Edition provides essential advice on:
- Companies with portfolio of digital and traditional products
- Utilization of various development methods (waterfall and agile)
- Product design methods to deliver better user experiences
- Strategic thinking and business analysis
- Cross-functional product team collaboration
- Product portfolio management and product discontinuation
商品描述(中文翻譯)
出版社聲明：從第三方賣家購買的產品，出版社不保證其質量、真實性或對產品中包含的任何在線權益的訪問。
產品管理的權威指南——針對更數位化、更全球化、更具競爭力的商業環境進行更新
- 擁有數位和傳統產品組合的公司
- 各種開發方法的利用（瀑布式和敏捷式）
- 產品設計方法以提供更好的用戶體驗
- 戰略思考和商業分析
- 跨功能產品團隊的協作
- 產品組合管理和產品停產
作者簡介
Steven Haines is the founder of Sequent Learning Networks, a global product management training and advisory services firm based in New York City. He's also the founder of The Business Acumen Institute, a training firm dedicated to business acumen excellence. He is the author of several bestselling books, including The Product Manager's Survival Guide (2nd edition), The Business Acumen Handbook and Managing Product Management.
作者簡介(中文翻譯)
史蒂芬·海恩斯是Sequent Learning Networks的創辦人，這是一家總部位於紐約市的全球產品管理培訓和顧問服務公司。他也是商業敏銳度學院（The Business Acumen Institute）的創辦人，該機構專注於商業敏銳度的卓越培訓。他是幾本暢銷書的作者，包括產品經理生存指南（第二版）、商業敏銳度手冊和管理產品管理。
