Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Adam Harrell

  • 出版商: CRC
  • 出版日期: 2016-09-01
  • 售價: $2,370
  • 貴賓價: 9.5$2,252
  • 語言: 英文
  • 頁數: 136
  • 裝訂: Paperback
  • ISBN: 1138847518
  • ISBN-13: 9781138847514
  • 下單後立即進貨 (約2~4週)

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商品描述

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. 

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.