Producing New and Digital Media: Your Guide to Savvy Use of the Web (Journalism Studies)
暫譯: 製作新媒體與數位媒體:精明運用網路的指南(新聞學研究)
James Cohen, Thomas Kenny
- 出版商: Focal Press
- 出版日期: 2015-09-04
- 售價: $2,290
- 貴賓價: 9.5 折 $2,176
- 語言: 英文
- 頁數: 278
- 裝訂: Paperback
- ISBN: 1138830100
- ISBN-13: 9781138830103
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相關主題
商品描述
A Practical Introduction to New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website―designed to aid students and professors alike―that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it.
KEY FEATURES
- For students- a companion site that features research resources and links for further investigation
- For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual.
- Features a unique approach that covers media studies aspects with production and design tutorials.
- Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
商品描述(中文翻譯)
《新媒體與數位媒體的實用入門》是您理解新媒體的指南,深入探討網路的文化與社會影響、數位素養的重要性,以及在網上環境中創作的過程。本書採用入門的實作方式,教授如何創建用戶生成的內容、編碼、培養線上品牌,以及在新媒體和數位媒體中講故事。本書附有一個輔助網站,旨在幫助學生和教授,該網站提供與章節相關的問題、資源連結和講義幻燈片。在指導您如何導航數位媒體的世界以及完成數位任務的同時,本書不僅教您如何使用網路,還幫助您理解為什麼要使用它。
主要特色
- 對於學生:輔助網站提供研究資源和進一步調查的連結
- 對於教師:輔助網站提供講義幻燈片、範本課程大綱和教師手冊
- 採用獨特的方法,涵蓋媒體研究的各個方面,並提供製作和設計的教程
- 涵蓋最新的網路溝通形式,如迷因、病毒影片、社交媒體以及更普遍的線上語言類型