The Movie Business Book(paper)
暫譯: 電影業務書籍

Jason E Squire

商品描述

Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Chair, Cyrus), Marvel Studios President Kevin Feige, Walt Disney Studios Chairman Alan Horn, director Doug Liman (Edge of Tomorrow, Mr. and Mrs. Smith, Bourne Identity), National Amusements President Shari E. Redstone, Warner Bros. Pictures Worldwide Marketing Executive Vice President Blair Rich, and many others. A definitive sourcebook, it covers the nuts-and-bolts details about financing, revenue streams, marketing, globalization, micro-budgets and much more.

商品描述(中文翻譯)

本書《電影商業書》從多位專家那裡汲取了知識,這個行業自第三版以來經歷了重大變革和技術進步,提供了這個迷人且全球化商業的全面且權威的概述。對於電影學生和行業新手來說,這是一本必讀的書籍。這一新版特別介紹了許多關鍵人物,如導演兼演員 Jay Duplass(《蓬鬆椅》、《賽瑞斯》)、漫威影業總裁 Kevin Feige、華特迪士尼影業主席 Alan Horn、導演 Doug Liman(《明日邊界》、《史密斯夫婦》、《諜影重重》)、全國娛樂總裁 Shari E. Redstone、華納兄弟影業全球行銷執行副總裁 Blair Rich 等等。作為一本權威的參考書,它涵蓋了有關融資、收入來源、市場行銷、全球化、微型預算等許多細節。

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