Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
暫譯: 像 UX 研究員一樣思考：如何觀察用戶、影響設計並塑造商業策略

David Travis, Philip Hodgson

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

相關主題

商品描述

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

 

Key Features

  • A dive-in-anywhere book that offers practical advice and topical examples. 


  • Thought triggers, exercises and scenarios to test your knowledge of UX research. 


  • Workshop ideas to build a development team’s UX maturity. 


  • War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

    • 商品描述(中文翻譯)

    《像 UX 研究員一樣思考》將挑戰你對使用者體驗（UX）研究的先入之見，並鼓勵你超越顯而易見的思考。你將學會如何規劃和進行 UX 研究、分析數據、說服團隊根據結果採取行動，並在 UX 領域建立職業生涯。這本書將幫助你以更具戰略性的視角看待產品設計，讓你能專注於優化使用者的體驗。UX 研究員、設計師、專案經理、Scrum Master、商業分析師和行銷經理將會找到工具、靈感和想法，以振興他們的思維、激勵團隊並提升他們的技藝。

    主要特色
    - 一本隨時可讀的書，提供實用建議和主題範例。
    - 思考觸發、練習和情境來測試你對 UX 研究的知識。
    - 建立開發團隊 UX 成熟度的工作坊想法。
    - 來自資深研究員的實戰故事，展示如何將 UX 研究方法調整為適合你自己組織的方式。

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