Design for Motion: Fundamentals and Techniques of Motion Design
暫譯: 動態設計：動態設計的基本原則與技術

Shaw, Austin

Design for Motion: Fundamentals and Techniques of Motion Design

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商品描述

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

 

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

 

This second edition also includes updates on the following:

 

 

  • Illustration techniques
  • Typography
  • Compositing
  • Visual storytelling
  • Incorporating 3D elements
  • Social/mobile-first design
  • Portfolio and concept development
  • How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

 

商品描述(中文翻譯)

結合藝術與設計原則、創意敘事及專業智慧，本書涵蓋了每位認真對待動態設計師所需的一切，幫助他們將藝術願景變為現實，並自信地為客戶製作作品。

在這本更新的第二版《Design for Motion》中，作者 Austin Shaw 探索了動態設計的原則，教導讀者如何創意地運用這個多樣且創新的媒介的基本技術，來創造引人注目的風格框架、設計板和動態設計產品。課程內容輔以華麗的全彩圖片和實用的練習，讓您能立即將所學技術應用於實際情境中。業界領袖、先驅者及新興人才分享他們的專業觀點、個人故事，並提供他們作品的視覺範例。

這第二版還包括以下更新：

- 插圖技術
- 排版
- 合成
- 視覺敘事
- 融入 3D 元素
- 社交/行動優先設計
- 作品集與概念開發
- 如何發展獨特的個人設計風格，以及更多內容

深入探討動態設計的核心基礎，掌握這個多樣且創新的媒介的基本技術。隨書附有的伴隨網站 (www.routledge.com/cw/shaw) 提供視頻教程、學生作品展示等更多資源。

作者簡介

Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.

作者簡介(中文翻譯)

Austin Shaw 是薩凡納藝術與設計學院的全職動態媒體設計教授。他也曾在紐約市的視覺藝術學院任教。超過15年來，Austin 擔任動態設計師，為包括 Target、Ferrari、Fedex、McGraw Hill、Ralph Lauren 和 VH1 等客戶工作，並擔任 Brand New School、Curious Pictures、Digital Kitchen、Perception、Sarofsky 和 Superfad 等公司的創意總監、設計師和動畫師。

目錄大綱

Foreword to the 2nd Edition by Erin Sarofsky

Foreword to the 1st Edition by Justin Cone

Introduction: Motion Design

1. Design for Motion

2. Concept Development

3. Design Essentials

4. Stylistic Creative Briefs for Portfolio Development

5. Type-Driven Design Boards

6. Illustrative Design Boards

7. Information-Graphics/Data Visualization Design Boards

8. Character-Driven Design Boards

9. Tactile Design Boards

10. Modern Design Boards

11. Matte Painting

12. Illustrative Design Boards

13. Finding Inspiration

14. Looking Forward

15. Design for Motion "Young Guns"

 

 

目錄大綱(中文翻譯)

Foreword to the 2nd Edition by Erin Sarofsky

Foreword to the 1st Edition by Justin Cone

Introduction: Motion Design

1. Design for Motion

2. Concept Development

3. Design Essentials

4. Stylistic Creative Briefs for Portfolio Development

5. Type-Driven Design Boards

6. Illustrative Design Boards

7. Information-Graphics/Data Visualization Design Boards

8. Character-Driven Design Boards

9. Tactile Design Boards

10. Modern Design Boards

11. Matte Painting

12. Illustrative Design Boards

13. Finding Inspiration

14. Looking Forward

15. Design for Motion "Young Guns"

 

 

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