Technology and Workflows for Multiple Channel Content Distribution: Infrastructure implementation strategies for converged production
暫譯: 多渠道內容分發的技術與工作流程：融合生產的基礎設施實施策略

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.