Managing and Developing Communities, Festivals and Events
Clarke, Alan, Jepson, Allan
- 出版商: Springer
- 出版日期: 2015-12-20
- 售價: $6,640
- 貴賓價: 9.5 折 $6,308
- 語言: 英文
- 頁數: 241
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1137508531
- ISBN-13: 9781137508539
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相關分類:
行銷/網路行銷 Marketing、管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book brings together community festival and event research from around the world, from nine different countries. It explores critically how festivals and their communities develop and impact upon one another.
作者簡介
Allan Jepson is a senior academic in Event Management & Tourism, and researcher within the Marketing Insight research Group (MIRU) at the University of Hertfordshire in the UK. Allan currently serves as a reviewer for the International Journal of Culture, Tourism & Hospitality Research, Marketing Intelligence and Planning and the Journal of Policy Research in Tourism, Leisure and Events. His research with Alan Clarke explores power, hegemony and decision making processes that produce community cultural events, community engagement within the planning process, and the impact that festivals and events have upon overall quality of life. Allan is also Vice-Chair for the Association of Events Management Education (AEME).
Alan Clarke is a Docens in the Faculty of Business and Economics at University of Pannonia, Hungary. He has been part of the research team undertaking a yearlong review and evaluation of the festivals and events in Veszprém for the Tourism Destination Management Organisation and is currently working on new offers, such as the Auer Festival. Previously he was the Assistant Dean in the Business School, and in the School of Tourism and Hospitality at the University of Derby, UK. He chaired the Derby Tourism Challenge Team, was Vice-Chair of the Derbyshire Tourism Partnership and was the founding chair of the Derbyshire and Peak District Sustainable Partnership.
Alan Clarke is a Docens in the Faculty of Business and Economics at University of Pannonia, Hungary. He has been part of the research team undertaking a yearlong review and evaluation of the festivals and events in Veszprém for the Tourism Destination Management Organisation and is currently working on new offers, such as the Auer Festival. Previously he was the Assistant Dean in the Business School, and in the School of Tourism and Hospitality at the University of Derby, UK. He chaired the Derby Tourism Challenge Team, was Vice-Chair of the Derbyshire Tourism Partnership and was the founding chair of the Derbyshire and Peak District Sustainable Partnership.
