How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Flores, L.
- 出版商: Springer
- 出版日期: 2013-12-16
- 售價: $2,750
- 貴賓價: 9.5 折 $2,613
- 語言: 英文
- 頁數: 255
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1137340681
- ISBN-13: 9781137340689
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
作者簡介
LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.
