Making Telecoms Work: From Technical Innovation to Commercial Success (Hardcover)
暫譯: 讓電信運作:從技術創新到商業成功 (精裝版)
Geoff Varrall
- 出版商: Wiley
- 出版日期: 2012-04-16
- 定價: $3,498
- 售價: 9.5 折 $3,323
- 語言: 英文
- 頁數: 432
- 裝訂: Hardcover
- ISBN: 1119976413
- ISBN-13: 9781119976417
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相關主題
商品描述
Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry’s future.
- Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments
- Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities
- Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability
- Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.
商品描述(中文翻譯)
《讓電信運作》彌合了工程師的技術專業與市場及商業規劃者的目標之間的產業鴻溝,為更有效的跨學科分析技術、工程、市場及商業投資風險與機會提供了基礎。隨著固定和行動寬頻成為主導的交付方式,發生了多個轉型和變革的領域;本書將這些變化置於全球電信產業的政治、社會和經濟動態的背景中。
作者基於在行動電話和電信產業25年的參與經驗,深入分析了對產業產生變革性影響的材料、元件和設備。通過展示材料創新的詳細案例研究,例如成功故事蘋果公司所展示的,本書顯示了技術想像力與商業知識的合作將如何塑造產業的未來。
- 建立電信產業技術面與商業實務之間的聯繫,突顯新發展的商業和經濟意義
- 對過去的成功與失敗進行歷史分析,以識別未來的競爭優勢機會
- 提供供應鏈斷裂的詳細案例研究,以及這些對產業風險和盈利能力的影響
- 將技術細節與商業重要性分析結合起來,從能源和環境網絡的影響到無線網絡硬體的技術細節。