Analytics and Big Data for Accountants
暫譯: 會計師的分析與大數據

Lindell, Jim

Analytics and Big Data for Accountants
  • 出版商: Wiley
  • 出版日期: 2020-12-03
  • 售價: $3,740
  • 貴賓價: 9.5 折 $3,553
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 111978462X
  • ISBN-13: 9781119784623
  • 相關分類: 大數據 Big-data

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Why is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators.

Key topics covered include:

  • Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects
  • Relating data to return on investment, financial values, and executive decision making
  • Data sources including surveys, interviews, customer satisfaction, engagement, and operational data
  • Visualizing and presenting complex results

商品描述(中文翻譯)

為什麼大數據分析是當今最熱門的商業話題之一？本書將幫助會計師和財務經理更好地理解大數據和分析，包括其歷史和當前趨勢。它深入探討了幫助您衡量計畫影響和投資報酬率（ROI）、可視化數據和商業流程，以及揭示關鍵績效指標之間關係的平台和操作工具。

主要涵蓋的主題包括：
- 基於證據的技術，用於尋找或生成數據、選擇關鍵績效指標、隔離計畫效果
- 將數據與投資報酬率、財務價值和高層決策聯繫起來
- 數據來源，包括調查、訪談、客戶滿意度、參與度和操作數據
- 可視化和呈現複雜結果

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