Managerial Economics, 9/e IA (Paperback)

本書序言

●Extensively updated chapter-opening examples, applications, end-of-chapter problems, bibliographic references, discussion questions, and links to numerous internet sites 
●Updated content includes coverage of Amazon’s strategic plan, current debates centered on regulating the environment, principal−agent problems in the education industry, impact of government policies on the development and distribution of COVID vaccines, lessons from behavioral economics, and the application of economic analysis 
●New chapters on analysis of non-profit enterprises, and on examining new business models based on load and sales maximization 
●A new introduction to the economics of two-sided platforms 
●New international and highly topical case studies on Australian toothpaste company, Grants of Australia; China-Australia trade policy; South African Breweries, a major brewery headquartered in South Africa; and Indian unicorns such as Ola and Nykaa 

本書特色

●Provides a practical, applications-based approach to managerial decision making 
●Covers a broad range of topics, including decision making under uncertainty, international trade, cost analysis, bargaining and negotiation, linear programming, and equilibrium analysis 
●Highlights actual managerial behavior and practice, based on the latest economics and decision analysis research 
●Contains wide-ranging discussion questions in each chapter to frame broader economic issues such as monopoly practices and competitive market equilibrium 
●Provides extensive package of supplementary materials to support the text