Managerial Economics, 9/e IA (Paperback)
暫譯: 管理經濟學，第9版 IA (平裝本)
William F. Samuelson , Stephen G. Marks , Jay L. Zagorsky
- 出版商: Wiley
- 出版日期: 2021-02-01
- 定價: $1,440
- 售價: 9.8 折 $1,411
- 語言: 英文
- 頁數: 576
- ISBN: 1119760909
- ISBN-13: 9781119760900
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相關分類:
經濟學 Economy
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相關主題
商品描述
本書序言
●Extensively updated chapter-opening examples, applications, end-of-chapter problems, bibliographic references, discussion questions, and links to numerous internet sites
●Updated content includes coverage of Amazon’s strategic plan, current debates centered on regulating the environment, principal−agent problems in the education industry, impact of government policies on the development and distribution of COVID vaccines, lessons from behavioral economics, and the application of economic analysis
●New chapters on analysis of non-profit enterprises, and on examining new business models based on load and sales maximization
●A new introduction to the economics of two-sided platforms
●New international and highly topical case studies on Australian toothpaste company, Grants of Australia; China-Australia trade policy; South African Breweries, a major brewery headquartered in South Africa; and Indian unicorns such as Ola and Nykaa
本書特色
●Provides a practical, applications-based approach to managerial decision making
●Covers a broad range of topics, including decision making under uncertainty, international trade, cost analysis, bargaining and negotiation, linear programming, and equilibrium analysis
●Highlights actual managerial behavior and practice, based on the latest economics and decision analysis research
●Contains wide-ranging discussion questions in each chapter to frame broader economic issues such as monopoly practices and competitive market equilibrium
●Provides extensive package of supplementary materials to support the text
商品描述(中文翻譯)
本書序言
●廣泛更新的章節開頭範例、應用、章末問題、參考文獻、討論問題，以及眾多網站的連結
●更新內容包括亞馬遜的戰略計劃、關於環境監管的當前辯論、教育產業中的委託—代理問題、政府政策對COVID疫苗的開發和分配的影響、行為經濟學的教訓，以及經濟分析的應用
●新增章節分析非營利企業，以及檢視基於負載和銷售最大化的新商業模式
●對雙邊平台經濟學的新介紹
●關於澳大利亞牙膏公司Grants of Australia、中澳貿易政策、南非啤酒廠（南非主要啤酒廠）以及印度獨角獸公司如Ola和Nykaa的新國際及熱門案例研究
本書特色
●提供實用的、基於應用的管理決策方法
●涵蓋廣泛的主題，包括不確定性下的決策、國際貿易、成本分析、談判與協商、線性規劃和均衡分析
●根據最新的經濟學和決策分析研究，突顯實際的管理行為和實踐
●每章包含廣泛的討論問題，以框定更廣泛的經濟問題，如壟斷行為和競爭市場均衡
●提供廣泛的補充材料包以支持文本內容
目錄大綱
CHAPTER 1 Introduction to Economic Decision Making
CHAPTER 2 Optimal Decisions Using Marginal Analysis
CHAPTER 3 Demand Analysis and Optimal Pricing
CHAPTER 4 Estimating and Forecasting Demand
CHAPTER 5 Production
CHAPTER 6 Cost Analysis
CHAPTER 7 Perfect Competition
CHAPTER 8 Monopoly
CHAPTER 9 Oligopoly
CHAPTER 10 Game Theory and Competitive Strategy
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis
CHAPTER 12 The Economics of Non-Profit Organizations
CHAPTER 13 Decision Making under Uncertainty
CHAPTER 14 The Value of Information
CHAPTER 15 Asymmetric Information and Organizational Design
CHAPTER 16 Bargaining and Negotiation
CHAPTER 17 Linear Programming
CHAPTER 18 Auctions and Competitive Bidding (available online)
目錄大綱(中文翻譯)
CHAPTER 1 Introduction to Economic Decision Making
CHAPTER 2 Optimal Decisions Using Marginal Analysis
CHAPTER 3 Demand Analysis and Optimal Pricing
CHAPTER 4 Estimating and Forecasting Demand
CHAPTER 5 Production
CHAPTER 6 Cost Analysis
CHAPTER 7 Perfect Competition
CHAPTER 8 Monopoly
CHAPTER 9 Oligopoly
CHAPTER 10 Game Theory and Competitive Strategy
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis
CHAPTER 12 The Economics of Non-Profit Organizations
CHAPTER 13 Decision Making under Uncertainty
CHAPTER 14 The Value of Information
CHAPTER 15 Asymmetric Information and Organizational Design
CHAPTER 16 Bargaining and Negotiation
CHAPTER 17 Linear Programming
CHAPTER 18 Auctions and Competitive Bidding (available online)
