Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next
暫譯: 數位商業轉型：既有企業如何在現在與未來維持競爭優勢
Vaz, Nigel
- 出版商: Wiley
- 出版日期: 2021-01-13
- 售價: $1,250
- 貴賓價: 9.5 折 $1,188
- 語言: 英文
- 頁數: 224
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 111975867X
- ISBN-13: 9781119758679
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商品描述
Fuel your business' transition into the digital age with this insightful and comprehensive resource
Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.
Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:
- How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges
- How to deconstruct decision-making throughout all levels of your organization
- How to combine strategy, product, experience, engineering, and data to produce digital results
Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
商品描述(中文翻譯)
燃起您企業邁向數位時代的轉型之路，這本深具洞察力且全面的資源將為您提供幫助。
《數位商業轉型：成熟企業如何維持競爭優勢》為讀者提供了一個數位商業轉型的框架。這本書由全球數位商業轉型公司 Publicis Sapient 的知名執行長 Nigel Vaz 撰寫，提供實用的建議和易於理解的策略，幫助企業實現其數位潛力。
《數位商業轉型》為讀者提供了全球組織所面臨挑戰的範例，以及他們用來克服這些挑戰的策略。書中還包括以下討論：
- 如何決定是捍衛、區隔還是顛覆您的組織以應對數位挑戰
- 如何在組織的各個層級解構決策過程
- 如何結合策略、產品、體驗、工程和數據以產生數位成果
這本書非常適合現代組織中的任何領導者，特別是那些負責與轉型相關決策的人士。《數位商業轉型》傳遞的信息值得每一位希望幫助其組織應對變化世界挑戰的人士聆聽。
作者簡介
NIGEL VAZ is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, The Financial Times, and The Wall Street Journal, and is an inductee of the BIMA Digital Hall of Fame.
作者簡介(中文翻譯)
是 Publicis Sapient 的執行長，這是一家數位商業轉型公司，同時也是 Publicis Groupe 執行委員會的成員。Vaz 被 Consulting Magazine 評選為全球前 25 位領導者之一，他領導著一支 20,000 名員工的團隊，為全球一些最大的企業提供轉型計畫的建議。Publicis Sapient 的客戶包括英國煤氣（British Gas）、家樂福（Carrefour）、高盛（Goldman Sachs）、漢莎航空（Lufthansa）、萬豪酒店（Marriott）、麥當勞（McDonald's）、國立衛生研究院（National Institutes of Health）、全國性（Nationwide）、日產（Nissan）、T-Mobile 和聯合利華（Unilever）。他經常在廣播和印刷媒體中擔任評論員，包括 BBC、彭博社（Bloomberg）、CNBC、CNN、The Financial Times 和 The Wall Street Journal，並且是 BIMA 數位名人堂的成員。
