The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
暫譯: 創業者手冊：建立偉大公司的逐步指南

Blank, Steve, Dorf, Bob

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

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商品描述

More than 100,000 entrepreneurs rely on this book.

The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the Lean Startup movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: - Avoid the 9 deadly sins that destroy startups' chances for success - Use the Customer Development method to bring your business idea to life - Incorporate the Business Model Canvas as the organizing principle for startup hypotheses - Identify your customers and determine how to get, keep and grow customers profitably - Compute how you'll drive your startup to repeatable, scalable profits.


The Startup Owner s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

商品描述(中文翻譯)

超過100,000位創業家依賴這本書。

美國國家科學基金會每年支付數百個創業團隊，讓他們遵循書中所述的流程，這本書也在史丹佛大學、加州大學伯克利分校、哥倫比亞大學以及全球超過100所頂尖大學教授。為什麼？The Startup Owner's Manual 逐步指導您如何運用客戶開發過程。這種方法是由著名的矽谷創業專家Steve Blank創建的，他與Eric Ries共同創立了精實創業運動，並在十多年中進行了測試和改進。這本608頁的實用指南包含超過100個圖表、圖形和示意圖，以及77個有價值的檢查清單，幫助您推動公司走向盈利。它將幫助您：- 避免摧毀創業成功機會的9大致命錯誤 - 使用客戶開發方法將您的商業想法變為現實 - 將商業模式畫布作為創業假設的組織原則 - 確定您的客戶並確定如何獲取、保留和盈利性地增長客戶 - 計算如何推動您的創業實現可重複、可擴展的利潤。



The Startup Owner's Manual 最初由K&S Ranch Publishing Inc.出版，現在由Wiley發行。封面、設計和內容與之前的版本相同，應不被視為新產品或更新產品。

作者簡介

Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners.

Steve created the Customer Development methodology that spawned the Lean Startup movement. He teaches entrepreneurship at Stanford University, U.C. and Columbia. His blog, www.steveblank.com, is "must" reading among entrepreneurs. In 2011, Steve created the Lean LaunchPad, a hands-on class using Customer Development to train students as well as elite teams of scientists selected by the U.S. National Science Foundation.

Steve arrived in Silicon Valley in 1978, as boom times began, joining his first of eight startups. After 21 years the results were two deep craters, several "base hits," one massive "dot-com bubble" home run, and immense experiential learning that resulted in his first break-through book, The Four Steps to the Epiphany.

Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more--"two homeruns, two base hits, and three great tax losses," as he puts it. He's advised and/or invested in a score since. Dorf is often called the "midwife of Customer Development," having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since.

Entrepreneurial from his teens, Bob received his last W-2 almost 40 years ago, when he quit his editor's job at New York's WINS Radio to launch his first successful startup. In his "spare" time, he teaches "Introduction to Venturing," on Customer Development and getting startups right, at Columbia Business School.

For tons more insight and helpful tools for entrepreneurs and educators: www.steveblank.com

作者簡介(中文翻譯)

史蒂夫·布蘭克 是創新領域的推動力，幫助徹底改變創業公司的建立方式以及創業教育的教學方式。他的新書 創業者手冊 是他為創業實踐者所做的最新貢獻。

史蒂夫創建了客戶開發方法論，催生了精實創業（Lean Startup）運動。他在史丹佛大學、加州大學和哥倫比亞大學教授創業課程。他的部落格 www.steveblank.com 是創業者必讀的內容。2011年，史蒂夫創建了精實啟動平台（Lean LaunchPad），這是一門使用客戶開發來訓練學生以及美國國家科學基金會選出的精英科學團隊的實作課程。

史蒂夫於1978年抵達矽谷，正值繁榮時期，加入了他的第一家創業公司，這是他八家創業公司的開始。經過21年，結果是兩個深坑、幾個「基本命中」、一個巨大的「網路泡沫」全壘打，以及大量的實驗學習，這些都促成了他的第一本突破性著作 四步驟到頓悟。

鮑勃·多夫 是一位連續創業者，22歲時創立了他的第一個成功企業，之後又創立了六家——他形容為「兩個全壘打、兩個基本命中和三個巨大的稅務損失」。此後，他為許多公司提供建議和/或投資。多夫常被稱為「客戶開發的助產士」，因為他曾對 四步驟到頓悟 的早期草稿提出批評；他和史蒂夫自那時起便成為朋友和同事。

從青少年時期就開始創業的鮑勃，幾乎在40年前收到了最後一份W-2，當時他辭去了紐約WINS廣播電台的編輯工作，啟動了他的第一個成功創業。在他的「空閒」時間，他在哥倫比亞商學院教授「創業入門」，專注於客戶開發和正確啟動創業公司。

想要獲得更多創業者和教育者的見解和有用工具，請訪問：www.steveblank.com

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