Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers
Ramanujam, Madhavan, Billige, Mark, Hartman, Eddie
- 出版商: Wiley
- 出版日期: 2025-04-29
- 售價: $1,260
- 貴賓價: 9.5 折 $1,197
- 語言: 英文
- 頁數: 308
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1119633060
- ISBN-13: 9781119633068
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商品描述
Digital products and services improve your companyÂs cost structure, competitive framework, and knowledge of the consumer, but there are risks. ÂGoing digital with your products and services can in some cases be terrible for pricing and your profit margins, since information transparency can make it difficult to maintain high prices and healthy margins. On the other hand, you have a great opportunity for digital products to boost your prices and profitability, give you a a wealth of client data you never had before, and the chance to use that data to create additional revenue opportunities. This book explains the risks and opportunities that digital products and services reveal to the well-prepared company, and how to price any digital product or service to maximize profitability and success in the marketplace.
商品描述(中文翻譯)
數位產品和服務可以改善您公司的成本結構、競爭框架和對消費者的了解,但也存在風險。對於定價和利潤率而言,將產品和服務數位化有時可能不利,因為信息透明度可能使維持高價格和健康利潤率變得困難。另一方面,數位產品有很大的機會提高價格和盈利能力,為您提供以前從未擁有的大量客戶數據,並有機會利用這些數據創造額外的收入機會。本書解釋了數位產品和服務對準備充分的公司所帶來的風險和機遇,以及如何定價任何數位產品或服務以最大化利潤和在市場上取得成功。