Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale
暫譯: 銷售參與：全球增長最快的公司如何通過大規模人性化現代化銷售

Medina, Manny, Altschuler, Max, Kosoglow, Mark

Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale
  • 出版商: Wiley
  • 出版日期: 2019-03-12
  • 售價: $1,130
  • 貴賓價: 9.5 折 $1,074
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119584345
  • ISBN-13: 9781119584346

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Engage in sales--the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

- Find common factors holding your sales back--and reverse them through channel optimization

- Humanize sales with personas and relevant information at every turn

- Understand why A/B testing is so incredibly critical to success, and how to do it right

- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

商品描述(中文翻譯)

**參與銷售——現代方式**

銷售參與是您如何與潛在買家互動和交流，以建立聯繫、吸引注意力並產生足夠的興趣來創造購買機會。《銷售參與》詳細介紹了為 B2B 公司建立漏斗頂部和生成合格潛在客戶的現代方法。

本書探討了為什麼銷售參與策略如此重要，並引導您了解現代銷售流程，以確保您在每一步都能有效地與客戶建立聯繫。

- 找出阻礙銷售的共同因素——並通過渠道優化來逆轉這些因素
- 透過角色和相關資訊在每個環節人性化銷售
- 理解為什麼 A/B 測試對成功至關重要，以及如何正確執行
- 以堅實的現代銷售參與策略將您的銷售流程提升到新水平

本書是任何希望提升自己能力並實現超出預期的人必讀之作。

作者簡介

MANNY MEDINA co-founded Outreach, the industry's leading Sales Engagement software. He is a model of vulnerable and transparent leadership, from his heartfelt weekly email, "From the CEO's Desk," to the traditional Friday get-together Boot, where the whole company shares their shout-outs and highs/lows of the week.

MAX ALTSCHULER is the Vice President of Marketing at Outreach, and the CEO of Sales Hacker. He started Sales Hacker in 2013, and built it up to a 100,000+ member community for B2B sales professionals. In 2018, Sales Hacker was acquired by Outreach, and Max became the Vice President of Marketing.

MARK KOSOGLOW was the first employee at Outreach, and now serves as the Vice President of Sales. Mark joined Outreach in 2014 as a 100% commissioned contractor, with a personal mission of helping more sales professionals win.

作者簡介(中文翻譯)

曼尼·梅迪納共同創立了Outreach，這是業界領先的銷售互動軟體。他是一個脆弱且透明的領導者典範，從他每週發送的真摯電子郵件「來自CEO的桌子」到傳統的星期五聚會Boot，整個公司分享他們的讚美和本週的高低起伏。

麥克斯·阿爾茨舒勒是Outreach的行銷副總裁，也是Sales Hacker的CEO。他在2013年創立了Sales Hacker，並將其發展成為一個擁有超過100,000名B2B銷售專業人士的社群。在2018年，Sales Hacker被Outreach收購，麥克斯成為行銷副總裁。

馬克·科索格洛是Outreach的第一位員工，現在擔任銷售副總裁。馬克於2014年以100%佣金的合約商身份加入Outreach，個人使命是幫助更多的銷售專業人士獲勝。

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